Podcast Promotion: 10 Marketing Tactics To Get More Podcast Listeners

Thinking of Hiring a Podcast Production Agency?

A podcast may be promoted in a variety of ways.

Some are rather simple and do not need a great deal of work, but others may require a little more time.

I’ve included a range of podcast marketing strategies so that you may select the ones that make the most sense for your show.

I propose selecting one or two basic podcast promotion strategies (the first two are wonderful beginning points if you’re not currently doing them) and then going back to add more ways to your marketing mix.

Ask People To Subscribe

New subscribers are the most crucial component in ranking better in Apple Podcasts, despite their seeming simplicity (formerly iTunes).

It also implies that listeners will automatically download fresh episodes upon publication.

Submit To Podcast Directories

Apple Podcasts is the market leader, but Spotify and Google are gradually gaining momentum as the go-to destination for podcast discovery and listening.

It is crucial to get your podcast listed in as many free locations as possible.

Here are the guidelines for submitting your show to the major directories.

Leverage Existing Assets

Mozilla features their podcast, IRL, on their homepage, which is seen by millions of people:

If you have a website or email list, these are excellent methods for announcing your podcast to your current audience.

If you don’t have one of them, there are more instructions on how to get started on this page.

Share Reviews & Testimonials

People like seeing their name mentioned on their favorite program.

This straightforward strategy generates a virtuous circle of fresh participation.

This example employs a Q&A session, but reviews and testimonials may also be simply included.

Listed below are the steps:

Request that people tag or @ you on social media when they pose inquiries (friends and followers will be able to find you and learn more)
People like seeing their names online; thus, if you mention someone, they will be much more inclined to share the episode.
Their friends likely have similar interests and will want to check out the show
Other list participants will want their query spoken aloud (and get an answer of course)
Repeat

It may take time to develop, but there are several benefits: It’s a simple and natural method to increase interaction, build your podcast audience, and expand your social media networks – all at once!

Create A Website

It may take time to develop, but there are several benefits: It’s a natural and simple approach to increase interaction, build your podcast audience, and expand your social media channels simultaneously!

Shareability — it is still simpler to share a blog article than an Apple or Google exclusive audio link.
SEO – written content (such as blog entries) is still king on Google. This may change in the future, but for now you must write.
There is not necessarily a high degree of overlap between your podcast audience and your blog readership. By posting both written and spoken material, you will reach a large number of new individuals.
To develop an email list, you will need your own website to deliver messages to.

People may listen to your podcast on your website by embedding a podcast player on individual blog articles or displaying a playlist player on a more general page about your show.

If you need assistance starting a WordPress blog, please refer to this instructions.

When you join up for hosting, you can also acquire a free domain name (the.com) – check here for more information.

Be A Guest On Other Shows

People who already listen to podcasts are the simplest audience to recruit for your podcast.

Being a guest on other programs with a similar audience is a fantastic opportunity to meet new people and form new relationships.

By tapping the ‘Related’ button inside the desktop iTunes program, you may identify shows with similar audiences to yours:

Determine which of these broadcasts have guests, then reach out to them.

You may also see relevant shows to your linked programs in order to broaden your search.

Have Guests On Your Show

If it makes sense, having guests on your program may assist by capitalizing on the guest’s current audience.

Keep in mind that large celebrities don’t have much motivation to share the episode, but you may make it easier for your guest to distribute by giving them with pre-written social media quips and photos.

There are excellent examples of what to give podcast guests on Buffer.

Social Media

Creating audiograms is a popular method for distributing little excerpts from your broadcast.

Headliner is another popular web-based video-creation application.

Certain podcast hosts permit the creation of video clips. Both Simplecast and Buzzsprout make it simple.

Paid Ads

Search & Social Media

You may target based on the mobile device type on Facebook. This means that you may lead iOS users to Apple Podcasts and Android users to Google Podcasts.

You may also use Google Ads to target those looking for certain genres of television programs.

Numerous individuals are hunting for performances…

Other Podcasts

You may negotiate either host-read advertisements or dynamic ads (or both) directly with the podcast or via networks such as Midroll.

With Overcast’s easy advertising platform, you may target certain podcast categories with a single advertisement.

PODCAST PORTFOLIO BELOW (Best View on Desktop) Click on “Full Screen” and tap left and right arrows to check the other slides.

VA FLIX PODCAST PORTFOLIO – PODCAST PRODUCTION AGENCY – PODCAST VIRTUAL ASSISTANTS by John Marzan

Podcasting Made Simple with VA FLIX

Wouldn’t it be amazing if you could simply press the record button, wait a few days (sometimes as little as 24 hours), and then publish and deliver a perfectly edited and ready-to-go podcast episode to your audience? No worries! You definitely can! VA FLIX partners with professionals, busy entrepreneurs, business owners, and top brands to have professionally done podcasts in the most convenient way. VA FLIX Podcast Productions’ dedicated team will not only take the hard work of post-production off your busy hands but will also relieve you of stress and help you grow your show and connect with your audiences. Our podcast editing service is operated by our own team of millennial audio engineers, talented show note writers, and producers who handle every aspect of your podcast after you record an episode. You literally only have to record your episode and we’ll take care of the rest. That’s the simplest way to explain the service. We do the real hard work while you chill. Your team at VA FLIX is a group of skilled professionals that offers:

PODCAST SERVICES FROM VA FLIX

Launch strategy and podcast consulting.

We’ll first talk about what your podcasting challenges are, what you have tried so far, VA FLIX will discuss the things that you want to happen and how we can help you in leveraging your podcast to achieve your goals.

Quality Assurance Check Before we Publish.

Your dedicated team will ensure your audio, show notes, artwork and scheduling are ready to publish.

Audio editing and production.

Basic form editing or advanced multiple-track compilations, we’ve got you covered.

Written show notes including quotes, links, and keywords for SEO.

Basic or advanced show notes writing services. Whether you need a new blog post or an essay. We write a brief summary and organize notes.

Video Editing.

Whether you need basic video editing or advanced editing with an effects-driven show, we can help.

Marketing Services.

We create or revamp your new or current podcast cover art for your podcast channel, we even personalize cover arts per episode, we’ll also include episodic artwork, media direction, marketing assets, or a new website. We’re happy to include Motion graphics for social media promotion

Audio Leveling & Proper ID3 Keyword Tagging.

Polished and mastered audio files that fit the podcast standards.

Transcribe your episode (for the all-in-one package).

Our services are intended to be as easy to use as PLUG-N-PLAY. You literally only need to record, and VA FLIX will do the rest. Podcast hosts are relieved that they now have more freedom to focus on the content and connect with their audiences, while we work on the other difficult aspects of podcasting.