Five Reasons Why Your Real Estate Business Must Have a Podcast

Five Reasons Why Your Real Estate Business Must Have a Podcast

Thinking of Hiring a Podcast Production Agency?

Podcasts are definitely becoming more popular. A recent study found that global ad revenue from podcasts will reach more than $1.6B in the next few years if growth rates stay the same. You can get information from podcasts while walking, working out, or doing other things.

Because of this, a podcast can be a great way for a business or organization to get the word out. When you post weekly, biweekly, or even monthly content related to your expertise, your profile goes up right away. In the competitive world of real estate, having content that stands out is a key factor in figuring out who will be successful. Don’t think of your podcast as a way to become famous. Instead, think of it as a marketing tool that will help your business grow.

Here are a few reasons why it makes sense to listen to podcasts.

1. Podcasts are naturally made for referrals and networking

Interviews with people who have interesting things to say are good for all podcasts. Your referral network will include everyone you invite to your home, whether they are a local business owner, a former teacher, a fellow realtor, or anyone else you want to meet. Guests can also help spread the word about your business through word of mouth. Just ask them to share the episode in which they appear on their social media accounts.

2. Podcasts make sure you’re targeting the widest audience possible

Have you ever published a fantastic article on your blog or been featured somewhere, and then… nothing happened? It’s possible that you aren’t targeting the right people with your content because you can’t seem to find them. In 2017, one quarter of Americans, or 67 million people, listened to podcasts on a monthly basis, and the proportion of listeners is only expected to increase. If you turn your blog posts or other people’s expert opinions into a podcast, you just might get the feedback you were missing before.

3. You’ll become an expert

Beginning a regular podcast in which you provide helpful guidance and respond to challenging questions will, at some point, establish you as an authority in your field. This increased visibility may result in inquiries from the media, additional leads, or an increase in the number of referrals. People are more likely to trust those who they believe to be ‘experts,’ and having a podcast that sounds professional is a great step in the process of gaining people’s trust. Have a customer who is giving you a particularly challenging question? Just refer them to Episode 14!

4. Podcasts are personal

Real estate is all about making connections with people and talking to them. Even though blog posts and podcasts are great for SEO, they lack the personality that is so important in real estate transactions. You can say the same things in a podcast that you could say in a blog post, but in a much more personal way. By listening to your podcast, your listeners are already interacting with you. They may not have met you or seen you before, but they already feel like they know you. You’ve made a group of people who are willing to listen without even going outside.

5. It will help your public speaking abilities

As a real estate agent, presentation skills are a big part of the job, and there’s nothing worse than being unable to speak when a lot is at stake. Recording podcasts on a regular basis helps you improve your voice and cadence for public speaking. It’s also great practice for future media or speaking jobs. Practice makes perfect, and with a podcast you can market that practice as well.

We started a podcast last year, and both inside and outside the company, people have been loving it. To really stand out, you’ll need something that people WANT to listen to. That means good content and good production quality, which is something that a lot of podcasts lack. Creating a podcast that sounds professional can be hard and take a lot of time if you don’t know how to do it or have the right tools. O’Neill and Associates has both the equipment and the production skills to help you get your podcast off the ground. Contact us to set up a free meeting to talk about your goals and how we might be able to help you reach them.

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Podcasting Made Simple with VA FLIX

Wouldn’t it be amazing if you could simply press the record button, wait a few days (sometimes as little as 24 hours), and then publish and deliver a perfectly edited and ready-to-go podcast episode to your audience? No worries!  You definitely can!

VA FLIX partners with professionals, busy entrepreneurs, business owners, and top brands to have professionally done podcasts in the most convenient way.

VA FLIX Podcast Productions’ dedicated team will not only take the hard work of post-production off your busy hands but will also relieve you of stress and help you grow your show and connect with your audiences. Our podcast editing service is operated by our own team of millennial audio engineers, talented show note writers, and producers who handle every aspect of your podcast after you record an episode.

You literally only have to record your episode and we’ll take care of the rest. That’s the simplest way to explain the service. We do the real hard work while you chill.

Your team at VA FLIX is a group of skilled professionals that offers:


  • Launch strategy and podcast consulting.

We’ll first talk about what your podcasting challenges are, what you have tried so far, VA FLIX will discuss the things that you want to happen and how we can help you in leveraging your podcast to achieve your goals.

  • Quality Assurance Check Before we Publish.

Your dedicated team will ensure your audio, show notes, artwork and scheduling are ready to publish.

  • Audio editing and production.

Basic form editing or advanced multiple-track compilations, we’ve got you covered.

  • Written show notes including quotes, links, and keywords for SEO.

Basic or advanced show notes writing services. Whether you need a new blog post or an essay. We write a brief summary and organize notes.

  • Video Editing.

Whether you need basic video editing or advanced editing with an effects-driven show, we can help.

  • Marketing Services.

We create or revamp your new or current podcast cover art for your podcast channel, we even personalize cover arts per episode, we’ll also include episodic artwork, media direction, marketing assets, or a new website. We’re happy to include Motion graphics for social media promotion

  • Audio Leveling & Proper ID3 Keyword Tagging.

Polished and mastered audio files that fit the podcast standards.

  • Transcribe your episode (for the all-in-one package).

Our services are intended to be as easy to use as PLUG-N-PLAY. You literally only need to record, and VA FLIX will do the rest. Podcast hosts are relieved that they now have more freedom to focus on the content and connect with their audiences, while we work on the other difficult aspects of podcasting.

Thinking of Hiring a Podcast Production Agency?

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