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A Guide to Writing an Online Marketing and Social Media Plan
On this episode of Hire A Millennial Virtual Assistant Podcast, John talks about a guide to writing an online marketing and social media plan. Marketing is a key part of your business. It gets your brand in front of the right people and engages with them so that they want to find out more about your business. John also adds that you can’t really sell your product or service until you’ve made your potential customers aware of it.
In this episode, John talks about how having a marketing plan that supports your business strategy is an important part of developing a successful business. Also, online marketing and social media are key elements of your overall marketing plan and have put together a quick guide to help you out. John also adds that this can be really helpful as well as getting to know the works within the company.
John also adds that a marketing plan is most useful when you have a clearly targeted audience, this means defining your audience in detail, who are they? Where do they hang out? How do they search for products and services? What will attract them to your brand? I mean, these are all the questions that will help you put together your key customer personas.
Here are some topics John shared on this episode:
● Importance of Marketing Plan
● Setting a Budget
● Know and Assess your competition
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00:00 – Introduction on A Guide to Writing an Online Marketing and Social Media Plan
01:17 – What is a Marketing Plan?
03:55 – Setting a Budget
04:23 – Consider Time Scaling
05:11 – Know and Assess your competition
06:06 – Developing a Plan
06:30 – Connect with us!
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