5 Reasons Why Every Business Owner Needs a Podcast Right Now

5 Reasons Why Every Business Owner Needs a Podcast Right Now

Thinking of Hiring a Podcast Production Agency?

Entrepreneurs simply can’t afford to ignore podcasting as a tool for marketing because of the authoritative magic it possesses. Putting this highly effective medium in the background will limit the identity of your brand. Podcasting not only presents an opportunity for monetary gain, but it also gives you access to an audience that spans the globe and is eager to hear what you have to say.

When you’re trying to make it as an entrepreneur, visibility is absolutely essential to your overall success. Despite the fact that social media has made marketing more accessible to more people by serving as the most basic component of a marketing strategy, it is still essential to develop a comprehensive online presence. When trying to attract Google and the attention of other search engines, it is essential to have an online presence that is both dynamic and diverse.

This is where podcasts show up for the first time. When brand messages are put together in an interesting format like a podcast, the dance of marketing strategy gets stronger. With more than 2 million users around the world, the rate of consumption is rising quickly.

Over $1.7 billion is spent on advertising in the US, and advertisers are hungry for content that fits with their overall goals. Not only are there more podcasts and more people listening to them, but the money from ads is also going up. In 2021, advertisers in the US are likely to spend more than $1.3 billion on podcast ads. Also, it is expected that in two years it will be worth more than $2 billion, and in 2025 it will be closer to $3 billion.

Even though the number of podcasts is huge—over 2 million—there are only about 850,000 that are actually being used. This means that advertisers want to hear your voice and see things from your point of view. All you have to do is find unique content and make sure your broadcast fits in with your brand.

Why Podcast?

Podcasts are a powerful way to market your brand, and they can’t be beat. Followers and downloads are important, but a conversation is where podcasting really shines. As a podcaster, you can talk with people who are thought leaders and experts in your field. Without a podcast, it’s likely that the door will be shut. It’s hard to believe how far a podcast can go. And as a business owner, you have the power to send your brand out into the world and bring in new customers.

1. SEO

SEO (Search Engine Optimization) is helped by podcasting. The more online content that is made, the more likely it is that it will be found online. Blogs, videos, social media, websites, and, of course, podcasts are all types of online content. SEO strengthens your online position and makes your digital marketing strategy better. If you syndicate your podcasts the right way, they will make it easier for people to find them, raise awareness of your brand, and add links that will send people to your website.

Google your own name. Does your online presence match the identity of your brand? As a podcast host or guest, you can get more people to know about you and your brand.

2. Monetization

Podcasting isn’t a surefire way to get rich or famous. But it can be used as a base for a new source of income. Making money from podcasting is a slow and steady process, so if you want money right away, podcasting is not the way to go.

With a steady rhythm, a dash of determination, and a pinch of creativity, podcasting can attract sponsors who will pay to have a host promote their brand, catching the eye of a potential sponsor.

Creative ways to make money can work if you have a niche podcast and know what your audience wants. Whether you are a life coach or the CEO of a Fortune 500 company, making the most money is a fair goal.

How podcasters make money is different for each one. Podcasters can make money by asking for donations, referral sponsorships, traditional sponsorships, paid membership tiers, and premium paid-for episodes. Advertising networks like Advertisecast and Podcorn are great examples of websites that connect podcasters with potential advertisers.

3. Strategic Partnerships

Podcasting lets you join in on conversations you would have never had the chance to join before. For example, if you’re dying to talk to personal and professional development expert Brene Brown, it’s likely that her busy schedule won’t let you call her up for a quick chat. As a podcaster, you have the audience and platform to help spread the ideas of gurus like Brown.

Putting well-known celebrities and influencers in front of your audience has a ripple effect on your digital reputation. The strategic partnership that was made will be linked online in a way that will never be broken. Taking this one step further, getting to know your guest can lead to opportunities and partnerships. Building a business starts with making connections, and podcasting is a great way to start a productive partnership. 

4. Brand Messaging

It takes time to shape the identity of your brand. Podcasts are a way to shape a stronger brand story. It gives you the freedom to create an environment that represents a personal look behind the scenes of the brand. Even more dynamic is podcasting will enable you to build your value proposition. Podcasting analytics, on the other hand, provide a clear picture of your audience’s demographic makeup. Although mastering branding takes time and practice, maintaining a consistent brand voice is essential to establishing a unique brand call to action.

5. Intimacy

The medium of the podcast fosters a closeness between listener and host. Podcasts are cited because the personal connection they facilitate is more effective than, say, a social media post or a newspaper ad. When the host conveys a meaningful lesson, message, or interview that strikes a chord with the listener, an emotional connection is formed. Podcasting answers the worldwide call for close relationships caused by social isolation.

Listening to a podcast is like going on an adventure. Adopting a podcast approach can lead to creative advertising. When used wisely, podcasting is a powerful medium that can alter the course of an entrepreneur’s life.

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Podcasting Made Simple with VA FLIX

Wouldn’t it be amazing if you could simply press the record button, wait a few days (sometimes as little as 24 hours), and then publish and deliver a perfectly edited and ready-to-go podcast episode to your audience? No worries!  You definitely can!

VA FLIX partners with professionals, busy entrepreneurs, business owners, and top brands to have professionally done podcasts in the most convenient way.

VA FLIX Podcast Productions’ dedicated team will not only take the hard work of post-production off your busy hands but will also relieve you of stress and help you grow your show and connect with your audiences. Our podcast editing service is operated by our own team of millennial audio engineers, talented show note writers, and producers who handle every aspect of your podcast after you record an episode.

You literally only have to record your episode and we’ll take care of the rest. That’s the simplest way to explain the service. We do the real hard work while you chill.

Your team at VA FLIX is a group of skilled professionals that offers:


  • Launch strategy and podcast consulting.

We’ll first talk about what your podcasting challenges are, what you have tried so far, VA FLIX will discuss the things that you want to happen and how we can help you in leveraging your podcast to achieve your goals.

  • Quality Assurance Check Before we Publish.

Your dedicated team will ensure your audio, show notes, artwork and scheduling are ready to publish.

  • Audio editing and production.

Basic form editing or advanced multiple-track compilations, we’ve got you covered.

  • Written show notes including quotes, links, and keywords for SEO.

Basic or advanced show notes writing services. Whether you need a new blog post or an essay. We write a brief summary and organize notes.

  • Video Editing.

Whether you need basic video editing or advanced editing with an effects-driven show, we can help.

  • Marketing Services.

We create or revamp your new or current podcast cover art for your podcast channel, we even personalize cover arts per episode, we’ll also include episodic artwork, media direction, marketing assets, or a new website. We’re happy to include Motion graphics for social media promotion

  • Audio Leveling & Proper ID3 Keyword Tagging.

Polished and mastered audio files that fit the podcast standards.

  • Transcribe your episode (for the all-in-one package).

Our services are intended to be as easy to use as PLUG-N-PLAY. You literally only need to record, and VA FLIX will do the rest. Podcast hosts are relieved that they now have more freedom to focus on the content and connect with their audiences, while we work on the other difficult aspects of podcasting.

Thinking of Hiring a Podcast Production Agency?

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