Podcast Promotion: 10 Marketing Tactics To Get More Podcast Listeners
Thinking of Hiring a Podcast Production Agency?
A podcast may be promoted in a variety of ways.
Some are rather simple and do not need a great deal of work, but others may require a little more time.
I’ve included a range of podcast marketing strategies so that you may select the ones that make the most sense for your show.
I propose selecting one or two basic podcast promotion strategies (the first two are wonderful beginning points if you’re not currently doing them) and then going back to add more ways to your marketing mix.
Ask People To Subscribe
New subscribers are the most crucial component in ranking better in Apple Podcasts, despite their seeming simplicity (formerly iTunes).
It also implies that listeners will automatically download fresh episodes upon publication.
Submit To Podcast Directories
Apple Podcasts is the market leader, but Spotify and Google are gradually gaining momentum as the go-to destination for podcast discovery and listening.
It is crucial to get your podcast listed in as many free locations as possible.
Here are the guidelines for submitting your show to the major directories.
Leverage Existing Assets
Mozilla features their podcast, IRL, on their homepage, which is seen by millions of people:
If you have a website or email list, these are excellent methods for announcing your podcast to your current audience.
If you don’t have one of them, there are more instructions on how to get started on this page.
Share Reviews & Testimonials
People like seeing their name mentioned on their favorite program.
This straightforward strategy generates a virtuous circle of fresh participation.
This example employs a Q&A session, but reviews and testimonials may also be simply included.
Listed below are the steps:
- Request that people tag or @ you on social media when they pose inquiries (friends and followers will be able to find you and learn more)
- People like seeing their names online; thus, if you mention someone, they will be much more inclined to share the episode.
- Their friends likely have similar interests and will want to check out the show
- Other list participants will want their query spoken aloud (and get an answer of course)
It may take time to develop, but there are several benefits: It’s a simple and natural method to increase interaction, build your podcast audience, and expand your social media networks – all at once!
Create A Website
It may take time to develop, but there are several benefits: It’s a natural and simple approach to increase interaction, build your podcast audience, and expand your social media channels simultaneously!
- Shareability — it is still simpler to share a blog article than an Apple or Google exclusive audio link.
- SEO – written content (such as blog entries) is still king on Google. This may change in the future, but for now you must write.
- There is not necessarily a high degree of overlap between your podcast audience and your blog readership. By posting both written and spoken material, you will reach a large number of new individuals.
- To develop an email list, you will need your own website to deliver messages to.
People may listen to your podcast on your website by embedding a podcast player on individual blog articles or displaying a playlist player on a more general page about your show.
If you need assistance starting a WordPress blog, please refer to this instructions.
When you join up for hosting, you can also acquire a free domain name (the.com) – check here for more information.
Be A Guest On Other Shows
People who already listen to podcasts are the simplest audience to recruit for your podcast.
Being a guest on other programs with a similar audience is a fantastic opportunity to meet new people and form new relationships.
By tapping the ‘Related’ button inside the desktop iTunes program, you may identify shows with similar audiences to yours:
Determine which of these broadcasts have guests, then reach out to them.
You may also see relevant shows to your linked programs in order to broaden your search.
Have Guests On Your Show
If it makes sense, having guests on your program may assist by capitalizing on the guest’s current audience.
Keep in mind that large celebrities don’t have much motivation to share the episode, but you may make it easier for your guest to distribute by giving them with pre-written social media quips and photos.
There are excellent examples of what to give podcast guests on Buffer.
Creating audiograms is a popular method for distributing little excerpts from your broadcast.
Headliner is another popular web-based video-creation application.
Certain podcast hosts permit the creation of video clips. Both Simplecast and Buzzsprout make it simple.
Search & Social Media
You may target based on the mobile device type on Facebook. This means that you may lead iOS users to Apple Podcasts and Android users to Google Podcasts.
You may also use Google Ads to target those looking for certain genres of television programs.
Numerous individuals are hunting for performances…
You may negotiate either host-read advertisements or dynamic ads (or both) directly with the podcast or via networks such as Midroll.
With Overcast’s easy advertising platform, you may target certain podcast categories with a single advertisement.
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