Is it feasible to use podcasts as a kind of business-to-business marketing?

The rapid expansion of our organization has shown that the answer to this question is unequivocally yes.

The next query that they inquire about is… how?

I will now discuss what we consider to be the seven most important advantages that your company will get by launching and cultivating a B2B podcast.

1. Form Profitable Partnerships

The majority of what we do as B2B marketers is organized around this process:

1. Work out who we want to sell to
2. Get the attention of these people
3. Try to sell to them

If we are able to make progress over time in each of these processes, then we should theoretically be able to complete sales.

Phase 2 is often the step that results in the most expense since the cost of generating focused traffic from LinkedIn rises with each passing day.

Making friends with individuals or businesses that already have the confidence of your ideal customer base and persuading them to promote you as a result of one of the following motivations is a less well-known but effective strategy for carrying out Step 2 in a way that will provide the best results.

• Out of the goodness of their heart
• Because you will promote them back
• Because you pay them upfront
• Because you offer them a percentage of any sales made

If you can somehow get these people to like you before pitching them on any of the above reasons for promoting you, you will increase the likelihood of the first reason, and you will get a better deal on any of the other reasons. In other words, if you can get these people to like you before pitching them on any of the above reasons for promoting you, you will get promoted.

And the easiest way to get them to like you is to develop material together and introduce them to your audience first… via your podcast. This is the most effective way to win their favor.

As an example, the presenter of the Sales Ops Demystified podcast and the guests on the show have entered into several cooperation agreements, including the following:

2. Get Feedback From Experts

Would it make your product or service better if you were able to get input from a recognized authority in your field on a monthly basis for a period of one year?

Yes, I believe that would be the overwhelming response to that question.

The issue that arises then is… how can we create incentives for these specialists to contribute to the success of your company?

The answer to this issue is so elementary that even a child might understand it: you should begin by adding value to their company.

You have to understand that the target audience in and of itself becomes an advantage when you put effort into cultivating a certain subset of the population. You have won the audience’s favor and earned their trust; as a result, they will give you their whole focus.

If you invite a guest into your program and provide them with visibility in front of your audience, you are providing invaluable assistance to that person’s company.

Developing strategic connections with members of your specialized community is the focus of this list’s first, second, and seventh items.

A podcast is without a doubt the method that is both the most efficient and effective use of one’s time in this regard.

3. Generate LinkedIn Engagement From Content

To encourage social networks to bring you traffic, you must first provide them with content that satisfies their needs.

This is really a much more profound lesson in life, but I will touch on that subject in another blog post once I retire.

What are the goals of social networking?

In the end, what they want is for us to pay attention to what they are saying.

They want every single human eye to be attached to a phone or computer screen 24 hours a day, seven days a week. due to the fact that this is how they earn their money.

Therefore, if you want to see an increase in the amount of traffic that your company receives, the first thing you need to do is give LinkedIn what it wants, which is attention.

You may attract people’s attention on LinkedIn by providing them with material that either:

• Informs them
• Inspires them
• Educates them

A podcast is a fantastic medium for accomplishing this goal.

You just extract the most important takeaway from each episode and then publish it on LinkedIn in the form of text, a picture, or a video.

You will, with the passage of time, have an understanding of the kind of material that members of your target audience appreciate… and then you may produce more of those types of pieces.

4. Generate LinkedIn Engagement From Shares

In the realm of podcasting, there is a rule that is not written down.

You are considered a co-host of the program if you appear as a guest on it.

Seventy-five percent of the time, it ends up being accurate.

Therefore, while picking visitors for the event, you need to keep the following in mind…

Who are the most influential people in your field who could spread the word about your content? For example, who on LinkedIn has the largest and most active audience of people that fit the profile of your ideal customers?

5. Rank For Long Tail Keywords

A successful search engine optimization approach is the “hub and spoke” paradigm.

The fundamental idea is that you would choose a primary keyword and then tailor one of the pages on your website specifically to cater to this term. After that, you choose subsidiary keywords related to the primary keyword, and then you publish blog entries on the subject. After that, each of these blog entries will have a link that takes readers to your primary keyword page.

Podcast episode blog entries make GREAT sub-keyword blog articles:

• They contain original, engaging content
• The guest will drive traffic (see above)
• The guest will provide a link back (see below)

You may do this by either adding a keyword after the fact to the existing material or deciding in advance the term you want to focus on while recording.

If you released one episode per week for a year, you will have generated 52 high-engaging sub-keyword blog pieces relating to your subject… which should have already begun to produce some substantial inbound traffic.

6. Get Backlinks

Every single marketing team is always on the lookout for true and authentic backlinks.

Backlinks that are real and authentic result in real and genuine organic traffic being sent to your website.

The question now is, how exactly can podcast marketing do this?

If you do a great job of creating written, audio, and even video content that makes your podcast guest look great, then they are going to want to show it off to their friends, family, and future employers. If you do a great job of creating written, audio, and even video content that makes your podcast guest look great, then you can even expect them to pay you.

They will most likely want to connect to it.

We find that around one in five podcast guests connect back to their presenters; the question is, how can you encourage them to do so?

You don’t even have to ask the remaining visitors since a certain percentage of them will do this on their own. It may be summed up in one simple sentence.

7. Close Deals With Guests

And this is the most important point.

If you’re a business founder, this is the one that will help your company develop, and if you’re a marketing manager, this is the one that will get you promoted.

If you have a quality product and choose the people who appear on your podcast with care, you will eventually be able to turn those listeners into paying customers.

The act of participating in a podcast may be an emotionally taxing experience for a guest.

• First they are honored
• Then they get nervous
• Then they are received

During this process, if the host of your podcast and the rest of the staff are dependable, passionate, and engaging, they will build a link with the guest on a personal level, and the guest will feel a sense of goodwill toward the organization.

After this has been completed, the only thing that is left to do is to take the visitor farther along in the process of making a purchase, and then hopefully all the way through it.