Companies are beginning to invest more time and money into branded podcasts as they come to see podcasting as an essential component of their marketing toolset. This trend is expected to continue in the foreseeable future. However, we are all aware that starting and maintaining a popular podcast may be a challenge in and of itself.

The good news is that you don’t have to accomplish it by yourself and you don’t have to locate the resources inside your organization. If you are serious about expanding and developing a branded podcast, working with an agency may be quite beneficial for you.

Companies that produce podcasts are considered industry leaders, and the range of skills that they possess is extensive, including not only the creation of content but also podcast production, the booking of guests, advertising, search engine optimization, and data analysis. The majority of agencies will provide a variety of package options, allowing you to choose one that is suitable for your needs in terms of objectives, finances, and schedules.

Nevertheless, before you fall into bed with a podcast agency, it is vital to take a step back and ask a few questions that will set you up for success. Here are some of the things you should ask:

1. Does the podcast agency understand our brand?
2. What type of content does the agency produce? For example, are they primarily a B2B podcast agency? 
3. How much experience do they have?
4. What are their past successes with branded podcasts?
5. Do they offer guarantees on their services?
6. What can they handle? What do they need us to handle?
7. What are their timelines for post-production?
8. How much time does my team need to commit?
9. Who gets the final say on the podcast content, editing, and production?

If you give careful consideration to all of these issues, you should be able to choose an organization that caters to your vision, objectives, and long-term requirements the most effectively. On the other hand, continue reading to find out how and why it is beneficial for your business to hire a podcast agency in the first place.

1. Tap into Their Experience  

Podcasting agencies bring a higher level of expertise to the table than an in-house team ever could. The best advertising companies are aware of what must be done to produce and distribute a successful podcast. Working with a podcast agency that offers full-time services can relieve some of the burden that you are under, which is particularly helpful if you are also juggling other other business requirements.

Most importantly, the expertise your agency has gives them the ability to be tuned into the ever-evolving trends, technologies, and upgrades around podcasts. They are your eyes and ears on the ground in terms of how you should be building out your podcast and what new trends you should be embracing. In essence, they are your eyes and ears on the ground.

2. Save Yourself Time (+ Money) 

It may seem simple to produce and distribute a podcast, but the vast majority of businesses lack either the resources or the expertise necessary to do so successfully. Employing a podcast agency is a more prudent choice than shelling out a significant amount of money for various pieces of equipment.

The need to train employees in the entirety of the podcasting process is eliminated when working with an agency. This includes everything from the creation of content to the booking of guests, as well as the technical aspects of recording and editing, as well as the promotion of podcasts on social media, advertising, and SEO, and so on.

3. Better Define Your Show Topic and Target Audience 

When it comes to selecting a topic for their podcast, many businesses make the same mistake: they either choose to focus on too wide of a subject or on too narrow of a subject. Alternately, some companies do not know where to add their own unique brand of creativity, so they wind up imitating the shows put on by their rivals, while others begin to advertise their goods and services in an excessive manner.

We are all aware that this is not the appropriate method for launching a podcast or scaling it up for the long run. Podcast agencies may assist you with doing research and gaining a better understanding of which themes will be most successful based on what is currently popular, where there are gaps in the market, and which topics receive the most listens.

In addition to this, they are able to assist you in narrowing down and defining exactly who your intended audience should be based on the data and research that you provide them with. Keep in mind that these professionals are aware of the kind of queries and subjects that are interesting to listeners since an experienced podcast agency has worked with a variety of customers over the course of their careers.

4. Piggyback on their credibility

When you partner with a podcast agency, you not only have access to the knowledge and skills of that agency, but you also have the opportunity to link yourself with a leader in the field of podcasting. The best advertising companies often have pre-existing contacts and access to a wider network than you have.

This indicates that they will be able to create introductions for you, locate hosts who are reputable, book visitors, and get you the best prices and rates on equipment, hosting sites, ad spend, and other related expenses. All of this is a result of years spent working in the business, and the fact that you have partnered with them means that you can capitalize on their prior achievements and the reputation they have already established in order to make your event a success.

It may seem hard to produce results without prior experience, but the good news is that you don’t have to take on the challenge on your own if you don’t want to. Your podcast will benefit tremendously from working with a podcast agency, which is comprised of industry professionals that have extensive experience and is essential for beginning, expanding, and scaling your program.