When you think of a podcast, you generally picture an audio file that is exactly one hour in length. Podcasts are so much more than that, even if you are technically correct about what they are. B2B podcasts are a strong tool for content marketing that helps businesses to create trust with their ICP, deliver listeners with useful insights, and amuse their audience all at the same time.

However, what comes next once you have recorded and uploaded a new episode? You most definitely do not end your discussion there. In point of fact, even though you may believe that the job is over once you push the upload button, you are really just getting started on broadening your audience and developing your brand. Podcasts are content engines, and whenever you publish a new episode, you give yourself a fresh supply of fuel to work with.

After you have published an episode, the single most critical thing you can do is something that is known as repurposing, which is also known as amplification. It is often the deciding factor in whether or not an endeavor will be a roaring success or a monumental disaster.

The following is a list of 10 different ways that each episode of your B2B podcast may be turned into more content:

Full Video

The fact that your podcast is only available in audio format does not exclude you from also producing a video version of each episode. It is now more simpler than ever before to record video of a high quality while simultaneously podcasting, and YouTube is the second biggest search engine in the world. Utilize this medium to your advantage and broaden your audience by making your podcast available to new listeners, especially those who may be more interested in watching video material.

Blog Posts

If you’re creating a podcast of any quality, then each episode should have more than enough intriguing information to serve as the basis for at least one blog article. You are, in point of fact, passing up on precious search engine optimization real estate if you are not currently converting your podcast into blog articles. You are not only providing more value for your audience by elaborating on the themes that were addressed, but you are also providing them with an additional method to interact with the episode.

Audiograms

Audiograms are bite-sized audio bits that may be easily shared and incorporate audio from a podcast. They are excellent for sharing on social media, and they provide potential listeners with a sneak peek into the content of your episode. Using software like Headliner, it is possible to construct audiograms. If you merely post a podcast and stop there, you are gambling that new listeners will tune in and subscribe based only on the title of the podcast, the show notes, and the first 30 seconds of the podcast. Provide them with a taste of the outstanding material that you provide, and hook them up with audio clips to keep them interested.

Video Clips

Even while audiograms are a fantastic method to publish audio material on social media, there are occasions when only video will do. Try using some motion graphics or 2D animation in your videos if you want to make them stand out from the crowd. The creation of high-quality video material is a foolproof method for standing out from the competition; in addition, similar to audiograms, video provides new listers with an entrance point that they would not have access to otherwise.

Quote Cards

By generating social media quote cards, you can make use of the fantastic sound bites and phrases that were included in your podcast. In most cases, they will be still photographs with some kind of writing superimposed on top of them. The use of quote cards to kick off a discussion on social media is not only a brilliant idea but also quite simple to put up. The production of audio and video material has already been covered, but creating text-based content that is effectively designed is the simplest method for those of us who are reading through our social feeds to get familiar with your podcast.

Transcripts

If you want people to really engage with your podcast, consider offering transcripts. Transcripts are great for B2B because they offer a way for busy professionals to consume your content while they’re on the go. They are also perfect for SEO, which can help lead more people to not only your podcast, but your business in general.

Social Copy

Because your social team already has top-notch authoring abilities, social media is an excellent area to market fresh material because it allows for easy sharing. However, since there is a lot of background noise on social media, it may be tough for your information to be seen and heard. Maintain a straightforward approach, ask your subscribers to tune in, and give them the impression that they will get something beneficial from clicking through to your episode.

Teaser Videos

A teaser video is a brief video clip that generates curiosity among viewers by revealing just enough information to pique their interest. They are ideal for use on social media and have the potential to be highly effective advertising tools for a business-to-business podcast. Teaser videos are not the same as video clips since teaser videos are geared towards marketing the series as a whole, while video clips focus on highlighting certain episodes and highlights from the show.

LinkedIn Content

Your contacts on LinkedIn and the people who follow you already have an interest in what you do. Why not provide them with more swag that they will enjoy? Engaging your contacts and building your network are also excellent reasons to make use of carousel posts, conversation starters, and new points of view gleaned from your podcast.

Audio Clips

An audio clip is a small segment taken from an episode that focuses on a specific soundbite, concept, or occasion. It might be referred to as an audio clip. Because they can be easily shared and are of a manageable length, clips are ideal for usage on social media. They are especially fantastic for B2B podcasts since they can be used to advertise new episodes or seasons, as well as highlight key subjects that will be of interest to your audience. This makes them a terrific marketing tool for B2B podcasts.

You may reach a larger audience, boost the effectiveness of your episode promotion, and even improve your search engine optimization if you repurpose the material from your podcast in a variety of ways.

This may seem to be a lot of effort, and in all honesty, it is. In the world of podcasting, success often comes to those that put in the most effort and pay the most attention to detail in the creation of their material. This is much too much work for many organizations to do on their own. Many businesses make the decision to collaborate with a B2B podcast agency rather than increase the workload of an internal team by adding all of this or decreasing the production in an attempt to save time and effort, which would destroy any possibility of success.

The best companies have podcasting specialists on staff who are capable of ensuring that everything runs efficiently and effectively so that you can continue to concentrate on your major marketing tasks.

Do you need assistance or are you interested in acquiring further knowledge about the repurposing and amplifying of content? Send us a message; we’re always pleased to talk with new people.