Podcasts have evolved into popular dynamic content marketing platforms and are no longer just a passing fad. They are used by brands to share research findings, tell stories, and discuss difficult, abstract subjects. They make it possible for marketers to reach a large number of people, which raises awareness and establishes thought leadership.

Podcasts are becoming more popular with consumers as well as marketers, who are becoming more and more hooked on them. In fact, the number of people who listen to podcasts has grown by 10–20% every year. But since the number of podcasters has grown and there are now more than 525,000 active podcasts, it can be hard to break in and get loyal listeners. 

We’ve come up with six podcast ideas for your B2B business to help you start getting more people to listen:

Host an Interview with Your CEO

One way to get more people to listen to your podcast is to talk to your C-suite team, especially your CEO. You should use their experience in the field by making an episode in the form of a Q&A. 

During the interview, you can ask them how they started their business, what steps they took to get where they are now, and where they see their business and the industry going in the next few years. This type of podcast is an effective way to give your executives a voice and humanize your brand for listeners. 

Ask the Expert

It’s important to get attention for your CEO, but it’s also important to let the other people on your team speak up. If your company has more than one team, use their knowledge to give deeper insights into different topics that are important to your target audiences. 

The best way to keep people interested is to have a podcast with different episodes and narrators. This style makes sure that they hear from not just one employee’s point of view, but from many. So, the key information from each team will give your audience a more complete picture. 

Q&A Style

In the B2B space, it’s important that your message connects with the people who make decisions in your target audiences. This means you need to share content that shows how your products and services will help their business.  

To do this well, post an episode in which your audience gets to ask the questions. Ask them for their input via email, mail, or social media and let them run the podcast. When you have enough questions, you can ask your experts to try to answer them as best they can. By letting your audience take charge of the podcast, you’ll know where to take the podcast and any other marketing content in the future.

A Chat with a Client: Why They Chose Us

Podcasts are a great way to share stories quickly, and what better story to share than one of success? Bring in a customer you already work with and ask them about their experience with your business. This will give listeners an authentic, real-time experience and give your B2B company a valuable case study to use in the future.  

The goal of this episode is to get your client excited about the partnership, which will do two things: show off their brand and the success they’ve had with your products and services, and validate your own brand’s achievements with another business. 

Cover Industry Events

Events and podcasts are both effective because they give their audiences a full experience. But bringing them together can create an even more profound experience. 

To do this, go to a business event and talk about what you’re hearing live. When there are breaks between sessions, you can tell them what you think about what they are talking about and what they want you to know. By covering this event, you’ll show your audience your point of view and give them a chance to learn about your industry. 

One Story in One Minute

With the rise of the internet and mobile devices, consumers today are constantly distracted. Most people now use platforms that give them information quickly. At home (82%), on the way to work (78%), and while doing housework (65%), podcasts are the most popular way to get information. 

To keep their attention, make the episodes short and tell a story in one minute. Or, start talking about a complicated subject with short bits of information that give a good overview of what people should know. This will make people want to click because they won’t have to commit to a long conversation. Instead, they can listen and move on to other things while learning something new. 

19% of people who listen to podcasts speed them up, so it’s clear that people want information – and fast(er). So, your quick-minute episodes are a good way to get these audiences’ attention quickly and keep them interested in the long run. 

Keep on making podcasts.

Podcasts are a great way to give your brand a voice, make the customer experience more personal, and tell stories about your business. Even if you are marketing professional services, you can still share abstract ideas in a creative way. “A Chat with a Client” and “Ask the Expert” are just two of the many ideas for topics that will keep your audience’s attention.

With a unique idea for a topic and a clever name, your podcast will start to rise to the top of podcast lists and listeners’ minds.