Thinking of Hiring a Virtual Assistant?
When starting off as a virtual assistant, it can be hard to land your first clients. These first clients are very essential to your success as a Virtual Assistant, as they will give you the boost and motivation to keep going. Once you’re ready to market for yourself on the marketplace, it’s time to stand out!
First of all, What is a Virtual Assistant? What do they do?
A virtual assistant is a professional who provides administrative, technical, and creative assistance to their employers and clients. Think of a Virtual Assistant as a digital secretary – they are there to take the workload off their clients’ tables. A virtual assistant can do anything, from booking appointments, responding to emails, all the way to managing social media, and updating a client’s website.
The most common question we always hear from new and established Virtual Assistants is “How do I get clients? How do I market myself?”
Here are the best ways to sell yourself and have clients piling up to your door.
1. Advertise Yourself
The fastest way to find clients is to tell everyone you know about your business. When you tell them about your exciting new business, ask them to help spread the word for you. Tell everyone, in person, send emails, call them, text them, send them a letter and announce it on social media. This is the most effective way to market yourself.
2. Talk to people you want to work with
One of the best ways to get clients is to directly approach them and ask if they need your service. It might sound pushy and a bit intimidating but it’s an effective way to get your client. Promoting your business isn’t something that should feel embarrassing because you are helping your ideal client find you.
3. Get References and Offer a Review
When a client needs to make a decision on which Virtual Assistant to hire, the testimonial, review and reference will often make a decision on whether you get hired or not. This will make or break you.
A great way to boost and market your service is to offer your client a free review. This may inspire her to hire you or refer you to other clients. Offer this service as a freebie on your social media platform.
4. Build a Network of Virtual Assistants
A solid group of people in a similar career will also help you stay updated with current trends and new upskilling opportunities as a Virtual Assistant. There are a lot of social media groups where you can connect with virtual assistants from around the world, who can help you improve and make your work better. The most important part of marketing yourself in any field is having a good network of people and having a solid list of contacts makes finding work and clients so much easier.
The online world moves fast. It’s easy to fall behind if you don’t constantly stay on top of your game. Clients want virtual assistants who are tech-savvy and well-versed with the latest social media tools and trends. It doesn’t matter how many years of experience you have; if you don’t know about the newest tech or trend, you’ll easily be replaced.
The most important thing you can do right now is to start and keep moving. Do something. Take it one step at a time if you need to but always go for progress. The only people who don’t succeed at this are the ones who quit, and getting started as a VA is one of the most powerful ways to break in online and open doors and opportunities in your Virtual Assistant career.