Producing a podcast may be an excellent approach to increase consumer engagement and company exposure at the same time. It takes a lot of time and work to produce a podcast of good quality. There is a growing trend among companies to create their podcasts in-house; however, this often results in episodes of low quality that fail to appeal with listeners.

Now that we have that out of the way, let’s discuss the reasons why you should (or shouldn’t) outsource the production of your podcast to a professional team.

Reasons to consider in-house production

You’re producing narrative driven, highly scripted content for entertainment purposes

If you are aiming to develop a program that is largely written entertainment and not so much about promoting your company, then it may make sense to keep everything in-house. [Case in point:] Scriptwriting is a service that some agencies offer; however, this process can be expensive (upwards of $10,000 per episode), and since it is a highly creative process, you may want to be more collaborative on it than you would be with an agency. Scriptwriting is a service that some agencies offer; however, this process can be expensive (upwards of $10,000 per episode). Not to mention the fact that if you can afford that level of scriptwriting, you can also afford to pay someone else to do it for you.

You have a full size, state of the art studio

It makes perfect sense to record at your own workplace if you already have a fully equipped recording studio there. Especially so if you are a member of a bigger company and there is already an employee on staff whose job it is to handle the sort of space and equipment that you are in charge of managing. It may still make sense to collaborate with an agency for post-production and content repurposing, but managing recording in-house is probably the way to go if you want to get the job done well.

Reasons to work with a full service podcasting agency

You have other high-priority responsibilities

Producing a podcast of sufficient quality might need a large amount of time commitment. You should concentrate on the most important aspects of your tasks. If your team is attempting to develop a podcast while simultaneously implementing current marketing objectives, it is probable that neither aim is being accomplished in the most efficient manner that is feasible. It’s also possible that your team comprises of exceptional marketers, and the plans that are already in place are the primary techniques that will ensure the continuous expansion of your firm. When your staff is able to concentrate on those duties, everything goes more smoothly; but, if podcasting is handled by a distinct team of specialized professionals, everything runs even more easily.

Hiring for podcasting roles is expensive

Employing a distinct group of in-house podcasting specialists on a contract basis might be a pricey endeavor. Think about how much this new staff will cost you in terms of overhead, benefits, and salary. In addition, do you have a person in charge of recruiting who is an expert in podcasting and understands what qualities to seek for in prospective employees? The production of your podcast should probably be outsourced to a company rather being done in-house since it is often more cost efficient and makes more sense.

Successful podcasts require expertise

If you outsource the production of your podcast to a company, you will have access to a group of knowledgeable individuals. This group has the relevant expertise as well as the information that is required to develop a podcast of the caliber that will connect with its audience. In the realms of strategy, production, and marketing, art and science coexist in equal measure. The advantages have the potential to completely alter the game if they are obtained correctly. If you don’t do it correctly, you’ll wind up having a podcast black hole, which is a podcast that consumes your time and resources without ever giving you anything in return.

It’s important to keep in mind that creating a subpar podcast is rather simple. Really simple. A committed group of industry professionals is required to produce an effective podcast.

Faster time to market

When you employ someone from inside your company, you will have to go through a lengthy process of recruitment and onboarding that might take several weeks or even months. When you include in the amount of time needed to get the team organized, create standardized procedures and workflows, and get everyone on the same page, starting the show’s creation with a group of people who have never collaborated before will not move the process forward very fast. To put it another way, you will have to spend more money and put in more effort, but you will end up with less benefits. When you work with an agency, you may generate content in a matter of days rather than weeks.

Repurposing content is a complex, labor intensive process

Repurposing the material of your podcast may be an incredibly successful method to get more mileage out of the time and resources you’ve spent in your show, provided that the process is carried out in the proper manner. It often plays an essential role in determining the overall success of a program. However, it is not as straightforward as just capturing the audio recording and uploading it on a website. Generating blogs and articles based on each episode, making video clips, taking the finest quotations from each episode and designing them to be put on social media, creating audiograms, and syndicating and advertising all of the material you make are some of the best techniques for repurposing.

Working with an outside firm or creating the podcast in-house both have their advantages and disadvantages when it comes to generating podcasts for brands. The majority of the time, working with an agency is the best option. They are more effective, provide you with access to a team of specialists, and can have your podcast up and running in a shorter amount of time. If you are considering launching a podcast for your company, you should seriously consider collaborating with a production company.

Have any questions about B2B podcasting? Drop us a line. We’d love to hear from you.