Why Your Brand Should Start a Podcast: Benefits of Marketing With Audio
Thinking of Hiring a Podcast Production Agency?
Content is king. Organic content is becoming more important for marketers in many different types of industries as bought media is becoming less successful. However, this raises the issue of what sort of material you ought to put your money towards. We’re going to talk about podcasting for your brand in this piece. (A little hint: you’re going to want one)
Podcasts and content marketing are complementary mediums that go together like peanut butter and jelly (or almond butter, if that’s more your style). Why? Because, if done correctly, you are giving the people who are likely to buy from your brand something of genuine value before they ever interact with your goods.
The vast majority of software as a service (SaaS) firms provide products that offer a solution to an existing issue, often one that is shared by a large number of enterprises or people. Building confidence that your product is the best option to connect with requires a concerted effort from several departments, including your message, assets, and content.
Generally, this is done by establishing two things:
- Your company understands the problem your customers face
- Your company is the foremost industry expert on solving this problem
Teams working on branding and marketing will inevitably face a problem at some point. You are free to assert these things as much as you choose, but how can you back up your claims?
Testimonials are a good place to begin. The use of blog posts is also effective; but, in general, blog posts are not very engaging; they are full of jargon; and they are a communication channel that only goes in one direction. In other words, your consumers are unable to converse back with you. They are not permitted to take part in the discussion at this time. Blogs are written directly to readers.
On the other side, podcasts engage in conversation with listeners. It’s possible that podcasting will become your best friend if you work in content marketing.
Podcasts provide its listeners with more than simply a source of entertainment. In addition to this, people are seeking for insights, viewpoints, and ideas that they can implement in their professional life as well as in their personal lives.
Success breeds more successful behavior. There is a nice halo effect that may be created around your firm when success stories related to your specialty are shared. You will be able to create connections, trust, and most importantly, a compelling brand that cannot be questioned as the solution provider for the demands that you address.
Podcasting provides a chance for your business to establish itself as an authoritative voice in its industry and to begin forming relationships with consumers before those customers have ever made a purchase from your company.
On its own, all of it is already more than enough, but it gets much better.
In the same vein as content farms are podcasts. In point of fact, content goldmines. Just one hour of audio may provide you with enough content to share across all of your channels for an entire week. In this context, “important takeaways” refers to show notes, audiograms, videograms, quotation cards/graphics, social postings, and full-length blog pieces. The process of reusing content requires a lot of effort, but the results are almost always worthwhile.
You really ought to start podcasting if you aren’t currently doing so. And if you are, you should check that you are doing it correctly.
VA FLIX is a podcasting agency that offers a broad range of services and focuses mostly on its collaborations with B2B companies. We would be more than happy to assist you with launching and producing a podcast for your company, assisting you with everything from program creation through production, as well as content mining and repurposing.
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Podcasting Made Simple with VA FLIX
Wouldn’t it be amazing if you could simply press the record button, wait a few days (sometimes as little as 24 hours), and then publish and deliver a perfectly edited and ready-to-go podcast episode to your audience? No worries! You definitely can!
VA FLIX partners with professionals, busy entrepreneurs, business owners, and top brands to have professionally done podcasts in the most convenient way.
VA FLIX Podcast Productions’ dedicated team will not only take the hard work of post-production off your busy hands but will also relieve you of stress and help you grow your show and connect with your audiences. Our podcast editing service is operated by our own team of millennial audio engineers, talented show note writers, and producers who handle every aspect of your podcast after you record an episode.
You literally only have to record your episode and we’ll take care of the rest. That’s the simplest way to explain the service. We do the real hard work while you chill.
Your team at VA FLIX is a group of skilled professionals that offers:
PODCAST SERVICES FROM VA FLIX
- Launch strategy and podcast consulting.
We’ll first talk about what your podcasting challenges are, what you have tried so far, VA FLIX will discuss the things that you want to happen and how we can help you in leveraging your podcast to achieve your goals.
- Quality Assurance Check Before we Publish.
Your dedicated team will ensure your audio, show notes, artwork and scheduling are ready to publish.
- Audio editing and production.
Basic form editing or advanced multiple-track compilations, we’ve got you covered.
- Written show notes including quotes, links, and keywords for SEO.
Basic or advanced show notes writing services. Whether you need a new blog post or an essay. We write a brief summary and organize notes.
- Video Editing.
Whether you need basic video editing or advanced editing with an effects-driven show, we can help.
- Marketing Services.
We create or revamp your new or current podcast cover art for your podcast channel, we even personalize cover arts per episode, we’ll also include episodic artwork, media direction, marketing assets, or a new website. We’re happy to include Motion graphics for social media promotion
- Audio Leveling & Proper ID3 Keyword Tagging.
Polished and mastered audio files that fit the podcast standards.
- Transcribe your episode (for the all-in-one package).
Our services are intended to be as easy to use as PLUG-N-PLAY. You literally only need to record, and VA FLIX will do the rest. Podcast hosts are relieved that they now have more freedom to focus on the content and connect with their audiences, while we work on the other difficult aspects of podcasting.