When Is the Best Time To Cold Call Real Estate Prospects?
Thinking of Hiring a Virtual Assistant?
Discover the best time to cold call real estate prospects and convert them into sales.
The real estate sector has been compared to a roller coaster at times. There is a never-ending cycle of ups and downs, which can be seen in everything from housing bubbles to interest rates, from hot markets to buyer’s markets. However, there is one thing that can be said with absolute certainty. There is always a great deal of competition, and anything that might offer you an advantage, such as knowing the optimal time to cold contact real estate prospects, can pay off in multiples of its initial investment.
You may advertise yourself or your organization in a variety of different ways, and there are surely more than a few of them. Mailers and advertisements published in local periodicals are common and serve a useful purpose. The challenge is that once you pop up in somebody’s mailbox, you are competing with all of the other real estate companies in the area. It is time to take the next step if you want to differentiate yourself from the competition; pick up the phone and contact your potential customers.
A simple phone call made in a polite manner may do wonders for helping you drum up business in the here and now as well as in the future, regardless of whether you are working on residential or commercial property. On the other hand, you need to exercise strategic thinking in your vocation.
The best time to cold call real estate prospects (and other tips that can help you make sales)
When it comes to real estate marketing, cold calling requires careful planning and strategy just like any other aspect of the field. You want to make the most of your time while minimizing waste. This indicates that you need to understand who your target is, focus in on your presentation, and figure out the optimum time to cold contact potential real estate buyers and sellers.
Where to begin? How about with your target demographic? You could have a choice between working with house purchasers, home sellers, owners of commercial property, and companies searching for a new location in which to relocate or expand their operations, Where did all of these people originate? Your email and contact list are good places to start looking. Who has everyone subscribed to get your newsletter? Who has made a request for further information by using your website? Who have you dealt with in the past who could be ready to downsize or enhance their business?
You may also see currently available listings. Any seller who has had their home on the market for some time may be willing to consider working with a different real estate agent. Properties that are offered for sale or rent directly by their owners might also be excellent chances, particularly if the buyers aren’t having much success on their own. Also, have no qualms about getting in touch with the creators. Even though most people probably already deal with a preferred real estate agent, it doesn’t harm to broaden your search.
Second, make sure your script is ready to go. Because you work in real estate, the specifics can be subject to change on a regular basis. Notwithstanding, having a reliable outline can go a long way toward ensuring that you are clear and concise when conveying information to a possible customer. Customize them, of course, so that you have one screenplay that is appealing to house purchasers, another script that is designed for commercial real estate building owners, and so on and so forth.
When do you recommend making cold calls to potential real estate buyers or sellers? Several credible authorities agree that the optimal times of day to conduct cold calls are either around lunchtime or just before the end of the workday. According to a number of different sources, calling on a Tuesday or a Wednesday is the most effective way to get through to people. This will give you about six hours: two days each week, from eleven in the morning until one in the afternoon, and then again from four in the afternoon until five in the evening. Having said that, there are a few catches to this.
You are the only one who knows your region, your customers, and those who could become customers better than anybody else. You may be a part of a neighborhood that is famous for taking long, leisurely meals and where discussing business is considered a social faux pas. It’s possible that the majority of your clients like getting an early start so that they can get out of the office earlier. The main idea here is that lunchtime or late afternoon can be the most productive time to make cold calls to potential real estate buyers or sellers. But you shouldn’t put too much stock in your understanding of the neighborhood.
Another thing to keep in mind is that, while you should arrange time for phone conversations, you should also work with the schedule that you have created for yourself. You don’t want to disregard the fact that you may be meeting potential customers at lunch if you’re showing a lot of properties or if you’re currently doing so.
Last but not least, don’t forget that any business that makes cold calls to potential customers is required to follow a number of special restrictions, such as the Telephone Consumer Protection Act (TCPA). In addition to this, you must refrain from calling any numbers that are included on the National Do Not Call list (DNC list).
Keep in mind, too, that because you’re a real estate agent, you’re already an expert at providing excellent service to clients. You have a friendly and professional demeanor, and you bring something to the table. There are several compelling reasons for people to be interested in speaking with you. Now, go ahead and give some people a call!