What Makes a Successful Branded Podcast?
Thinking of Hiring a Podcast Production Agency?
With the proliferation of branded podcasts comes the inevitable issue of how to properly differentiate your own podcast from the competition. Have a look at our four recommendations from the pros on how to make a fantastic branded podcast.
It is common knowledge that podcasts are a kind of audio material that users may subscribe to, download, or listen to whenever they want on demand. A branded podcast is identical to a standard podcast in every regard, except that it was produced by a brand rather than an individual.
Your content marketing arsenal may benefit from the addition of a well-executed branded podcast as yet another useful tool. The most effective podcasts for brands do not take the form of a thirty-minute advertisement for the company or product being promoted. Instead, they take the form of an episodic program that is often connected to the sector in which the brand operates.
The most important thing for businesses to keep in mind is that during the whole of the podcast, they should only make brief references to the company while instead focusing on a particular subject and presenting guests who are pertinent to that topic. Always keep in mind how you can deliver the greatest value to your audience, and in most cases, it will not include promoting your business for upwards of a quarter of an hour.
Helpful, educational, and entertaining content is what makes a good brand podcast, and it is this material that an audience will want to pay attention to. You’ll have a better chance of establishing trust and establishing genuine connections with your audience if you focus your attention on the value that you bring to the table for them. This is how you get the ball rolling on the process of building a devoted listener base, which indicates that your audience keeps coming back for more of your material, sometimes across media other than simply audio.
Keep reading to find out our top 4 suggestions on how to create a branded podcast that is effective.
1.Be Original and Add Value
It is possible that an excessive number of podcasts in the branded area seem like nothing more than another interview with a person who has successfully created a company in the field. And don’t get us wrong, there are some excellent podcasts out there that are following this pattern, but establishing a distinct point of view on the topic matter or meeting a need for an audience may help branded podcasts differentiate themselves from the crowd.
Remember that creating a podcast with the sole intention of selling your goods or services is not a good idea. A radio commercial posing as a podcast is not going to be successful. It will turn off your viewers and create a negative impression of your brand.
Podcasts are required to put the listener first and provide information that is captivating. For instance, Ford has created a podcast titled “Bring Back Bronco: The Untold Story,” which focuses on one of the most well-known automobile companies and investigates the process by which a model that has been retired is brought back into production. Instead of being a drawn-out version of a Ford advertisement, it was able to effectively communicate with the passion that drives consumers of both the brand and the industry.
If a business is successful in developing something that is really unique, it will open the door to the possibility of connecting with consumers who do not already have an established relationship with the company. To differentiate yourself from the rest of the pack, create something that is not only original but also adds value. By following this strategy, you will amass the largest and most devoted audience over time.
2. Think Big Picture
Remember to think strategically about the broader picture when it comes to your branded podcast. To put it another way, what are the steps you plan to take over the long run to continue expanding your audience, both internally and externally? Participation in the podcast is one of the most effective methods to get your audience closer to you and keep them interested in what you have to say.
- Ask for people’s thoughts, points of view, and remarks, but don’t just ask for them; read what they have to say as well. If the people who listen to you offer excellent insights and suggestions, you should think about putting them into action. It is really vital to have an engaged audience that is invested in your success.
- It is important to respond to queries since there will always be questions from fans. We discovered a solution to answer some of their questions. There are certain forms of podcasts that enable listeners to respond to certain questions as they are being asked. Consider having special episodes of your show that are devoted to answering questions from listeners, or creating a section on your website, if the format you use does not permit this.
- Examine the data and determine how well your podcast is doing. Find the episodes that are the finest and the worst. Examine the points of contrast between them (episode format, length, sound quality, topic). Find out what your audience values, and then evaluate whether or not you can provide more of it.
You will be well on your way to putting on a successful concert if you are able to take a step back and always keep your focus on the larger picture of creating an audience via an approach that is thoughtful and collaborative.
3. Augment the Product
A multitude of movies, television series, and streaming platforms are now using podcasts in order to broaden the audience for their original material. For example, Netflix will often broadcast what they call “companion podcasts” to accompany the premiere of one of their more prominent shows. This is a smart approach, taking into consideration the large number of podcast listeners who are also users of video streaming services.
A fantastic illustration of this can be found in The Crown: The Official Podcast, which is a companion to the successful program of the same name that can be found on Netflix. A brand may take a cue from Netflix’s business model and look for ways to improve their product or service, such as by producing a podcast that enhances the whole experience a customer has with the brand’s offering.
Spend some time thinking about the many alternative ways in which you may benefit from the content of your podcast. It’s possible that you’ll choose to increase your podcast’s SEO and exposure by beginning a blog series that provides an in-depth analysis of each episode. Alternatively, the podcast may evolve into a series of live events or even a stand-alone video series.
branding in its contemporary sense, as well as a strategy for using podcasts as an additional marketing tool.
4. Have Brand Alignment
There are a lot of instances of businesses that have effectively connected their podcast with their brand and made it work in their favor. Some of these firms are Apple, Spotify, and others. Nike has a fantastic podcast called “Trained,” which is all about, you guessed it, training using Nike’s products.
As was just said, Trader Joe’s also produces a podcast series that is quite popular and moves at a rapid speed. The realism of the series is further enhanced by the fact that the podcast is presented by two workers who have been with the company for a significant amount of time. Each episode walks listeners behind the scenes of the well-known convenience store, discusses the business’s modest origins as a tiny chain in Southern California; brings listeners inside the shop itself; and provides advice on the many goods that are sold there.
Because it provides viewers with knowledge that they can put to good use and that has value to them, the series continues to gain popularity. In point of fact, episodes often lead to food bloggers and blogs covering what’s new in the industry. The fact that they have been so successful with their podcast is just one more illustration of how astutely they advertise their products, which is why Trader Joe’s has become a nationwide chain in the United States with more than 500 locations.
You now have all the information you need! If you are able to identify methods for your branded podcast to be innovative, offer value, think large, supplement your product or service, and have real brand alignment, then you are well on your way to creating a fantastic podcast that will attract listeners.
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PODCAST SERVICES FROM VA FLIX
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