What Are “Branded Podcasts”?
Thinking of Hiring a Podcast Production Agency?
It’s no secret that branded podcasts are all the rage in the podcasting world, but what, exactly, is the definition of a branded podcast? In this article, we will address five critical questions about branded podcasts in order to help you better grasp this marketing channel.
In recent times, the phrase “branded podcast” has emerged as a major keyword in the world of podcasts. Nevertheless, what exactly are branded podcasts?
It is possible to define a branded podcast as a podcast that was produced by or on behalf of a company, brand, or corporation to promote the company’s products or services, to strengthen the company’s brand narrative, to spread the company’s key brand messaging, or to serve a variety of other purposes or goals.
A branded podcast, in its most fundamental sense, may be seen as a marketing strategy used by the brand. Even while many branded podcasts may have distinct objectives, they typically all work toward the same underlying objective, which is to expand the company’s customer base.
However, this does not imply that all podcasts associated with a brand are the same. On the other hand, every single branded podcast is one-of-a-kind, much like a snowflake. This implies that the brand has complete freedom of expression to utilize the medium in a manner that is congruent with their particular objectives, aims, and objectives.
Still have questions? Here are some of the most frequently asked questions that we can assist you with about branded podcasts:
1. What is a “branded podcast”?
We’ve gone over this previously, but on the off chance that it’s not sinking in, allow us to present it in a slightly different light. A branded podcast is a platform for promoting an overarching goal, goods, or services of a business without being too overt about mentioning the brand at all.
To put it another way, a branded podcast should cover subjects that are congruent with the sector in which the brand operates, but it shouldn’t be so promotional that it beats listeners over the head with the company’s particular pitch. It is possible to utilize it as a subtle brand strengthener; nevertheless, it shouldn’t seem like an infomercial, and each episode shouldn’t be used only for the goal of talking about the product or service that your business provides.
2. Should a branded podcast mention the name of the brand?
Because of this, “branded podcast” is a term that was coined, and you would think that each and every branded podcast should absolutely mention the name of the brand that is behind it. Having said that, this isn’t always the situation.
Considering that the primary objective of many companies when they launch a podcast is to generate interest in their field or subject matter, it is not always necessary for these companies to include a mention of their brand in every episode of the podcast or even in the branding materials, such as the cover art and the show description. If you want people to be unaware of your brand, this is an excellent strategy to implement.
If, on the other hand, you want to raise awareness about your company and spread the name of your brand, you should probably make reference to it more frequently in the show script and the materials that accompany it. One or two mentions in each episode won’t do any harm, but you should try not to go overboard with this because, at the end of the day, you still want to make sure that you’re adding value to your listener.
3. Does my company need a branded podcast?
Because the landscape of podcasting is always evolving to include new themes, topics, and specialist areas, it is possible for almost any brand or corporation to join in on the action right now. Because you may discuss any topic or industry that your heart desires, there is no subject or field that is off-limits while using this medium to communicate.
Having said that, does this imply that every company, their mother, and their mother’s mother should have a podcast? Certainly not in every case. It is vital to sit down and have an in-depth strategy session with your team before moving forward with the launch of a podcast. During this session, you should think about what you want to achieve with a podcast and whether or not this is a reasonable aim to pursue.
4. What should a branded podcast be about?
You might be wondering how closely the subject matter of a branded podcast must relate to the field in which your company operates or the products and services it offers. You have complete control over this aspect; however, you shouldn’t feel as though it has to be extremely accurate.
Take, for instance, the fact that you run a natural cosmetics company. Your branded podcast could feature an interview with a different successful woman in the industry each time, and the topic could be how to live a more environmentally friendly lifestyle, green beauty hacks, or both.
Find a subject area that is broad but not too broad, and make sure that each episode adds value to the listener in some way, whether through entertainment, advice, or insights. Attempt to find a happy medium by choosing a subject area that is broad but not too broad.
5. How do I get people to listen to my branded podcast?
Building an audience for your branded podcast could seem to be an impossible task, but it doesn’t have to be as challenging as starting from scratch every time. If you already have a substantial following on social media, through your email list, and via other avenues, then encouraging people to subscribe to your branded podcast should be a piece of cake.
If, on the other hand, you are beginning from scratch, have no fear: there is a broad selection of marketing strategies, both paid and organic, that you can test out in order to build a devoted and engaged audience base. You may get further advice in our piece that discusses the most effective strategies for marketing podcasts.
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