Top 4 B2B Podcast Metrics for Gauging Success va flix vaflix VA FLIX hire a podcast production in the philippines

Top 4 B2B Podcast Metrics for Gauging Success

Thinking of Hiring a Podcast Production Agency?

Because you are a B2B podcaster, you are aware of the ways in which podcasting may help expand your brand and reach new audiences. But how exactly do you determine whether or not your show is a success? Which indicators should you monitor to determine how well it is doing?

Downloads are the first measure that comes to everyone’s mind when the topic of podcasting is brought up. The number of downloads would appear to be a logical indicator of success. It seems as if the question “How many people are listening to my podcast?” is the one that should be asked.

However, it is a widespread misperception that downloading can provide an answer to that issue. Downloads and listeners are not the same thing at all. According to the most recent statistics derived from Apple’s podcast app, more than a third of automated downloads, which make up the great majority of podcast downloads, do not result in an actual listen. This is the case for the most majority of podcast downloads. In addition, the findings of this study indicate that one third of users listen to less than fifty percent of the podcasts that they automatically download.

Downloads might lead to confusion. Downloads are a meaningless number to focus on. Downloads are a nuisance in general, but especially in the realm of business-to-business podcasting.

A great number of business-to-business podcasts cater to rather narrow audiences. Most of the time, you want to make sure that your specialty is rather specific. The possibility of a large number of downloads is not realistic, and this is a positive development. A somewhat sized but actively involved group of your ICP members who take pleasure in listening to the program and commit a significant amount of time to it is considered a huge success.

It’s possible that you want more people to see your program, but the marketing strategy that you have in place isn’t very good. It is possible that your program is remarkable; yet, if it is not disseminated and marketed in the appropriate manner, you will not see any downloads. Downloads alone are not sufficient to provide a complete picture of how well your podcast is doing.

If not the number of downloads, then what criteria are absolutely necessary to judge the success of a show?


Are individuals actively taking in your material, or is it more of a passive consumption? There are few better signs of success than comments, contacts, inquiries, and shares. Do people feel driven to engage with your program after it has been out into the wild? If you answered “yes,” then you should be proud of yourself since you are handling things in the appropriate manner.


This measure is one of the most crucial, despite the fact that it is sometimes overlooked. It is not sufficient only to have people begin listening to your broadcast. You are hoping that they will complete it. Examine the duration of each episode in relation to the typical amount of time spent listening to episodes. Are folks watching all the way through your episodes? If not, then why not? Is there an excessive amount of material? Is it too dry? Boring? A decline in performance is an excellent sign that it is time to reevaluate your plan.

Audience Profiles

When determining whether or not your event was a success, it is essential to take into account the crowd. Your podcast should have a clear mission statement if you want to have a successful business-to-business podcasting approach. A breakdown of your ICP and an explanation of how you plan to achieve these objectives via your podcast is often included in these goals. It’s time to go back to the drawing board if they’re not the ones listening to what you have to say.


Are you making an effort to develop meaningful connections with your customers? Because podcasts are such an incredible content-based networking tool, it is essential to ensure that you have a steady stream of interesting guests with whom you can cultivate connections.

Even though there are a lot of additional metrics for B2B podcasts that are worthwhile to measure, beginning with these metrics is a good idea. Take a step back and reevaluate your plan if you find that you are not having success in a certain area. The important metrics are the ones that should be the primary emphasis, since they are the only ones that really make a difference.

Are you curious to find out more? Get in touch with us!

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Podcasting Made Simple with VA FLIX

Wouldn’t it be amazing if you could simply press the record button, wait a few days (sometimes as little as 24 hours), and then publish and deliver a perfectly edited and ready-to-go podcast episode to your audience? No worries!  You definitely can!

VA FLIX partners with professionals, busy entrepreneurs, business owners, and top brands to have professionally done podcasts in the most convenient way.

VA FLIX Podcast Productions’ dedicated team will not only take the hard work of post-production off your busy hands but will also relieve you of stress and help you grow your show and connect with your audiences. Our podcast editing service is operated by our own team of millennial audio engineers, talented show note writers, and producers who handle every aspect of your podcast after you record an episode.

You literally only have to record your episode and we’ll take care of the rest. That’s the simplest way to explain the service. We do the real hard work while you chill.

Your team at VA FLIX is a group of skilled professionals that offers:


  • Launch strategy and podcast consulting.

We’ll first talk about what your podcasting challenges are, what you have tried so far, VA FLIX will discuss the things that you want to happen and how we can help you in leveraging your podcast to achieve your goals.

  • Quality Assurance Check Before we Publish.

Your dedicated team will ensure your audio, show notes, artwork and scheduling are ready to publish.

  • Audio editing and production.

Basic form editing or advanced multiple-track compilations, we’ve got you covered.

  • Written show notes including quotes, links, and keywords for SEO.

Basic or advanced show notes writing services. Whether you need a new blog post or an essay. We write a brief summary and organize notes.

  • Video Editing.

Whether you need basic video editing or advanced editing with an effects-driven show, we can help.

  • Marketing Services.

We create or revamp your new or current podcast cover art for your podcast channel, we even personalize cover arts per episode, we’ll also include episodic artwork, media direction, marketing assets, or a new website. We’re happy to include Motion graphics for social media promotion

  • Audio Leveling & Proper ID3 Keyword Tagging.

Polished and mastered audio files that fit the podcast standards.

  • Transcribe your episode (for the all-in-one package).

Our services are intended to be as easy to use as PLUG-N-PLAY. You literally only need to record, and VA FLIX will do the rest. Podcast hosts are relieved that they now have more freedom to focus on the content and connect with their audiences, while we work on the other difficult aspects of podcasting.

Thinking of Hiring a Podcast Production Agency?

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