The Ultimate Guide to Apple Podcast Ranking va flix vaflix VA FLIX hire a podcast production in the philippines

The Ultimate Guide to Apple Podcast Rankings

Thinking of Hiring a Podcast Production Agency?

The one and only problem?

Apple does not post instructions that explain how one might get up in the rankings of its products. This essay will teach you all we know about how to rank shows in Apple Podcasts so that you can go away and use what you’ve learned to create your own podcasts.

Let’s get into it.

So How Does Apple Rank Podcasts?

Let’s get this out of the way first: nobody has a complete understanding of the methodology behind the internal ranking algorithms used by Apple Podcasts.

All that we have is an awareness of what the required inputs are… and the knowledge gained from those who have been actively participating in the game of Apple Podcasts rankings for a number of years.

According to what we have learned, your overall ranking will improve according to the number of the following items you obtain:

  • Plays
  • Listeners
  • Engaged Listeners
  • Average Consumption
  • Ratings
  • Reviews
  • Followers

In order to determine ranks, their algorithm must assign a particular amount of importance to each of these factors…

Now, let’s get into the nitty-gritty of how you really go about doing this…

8 Simple Steps To Boost Apple Podcasts Rankings

Most Important: Produce Great Content

What exactly do we mean when we talk about “excellent content”?

It’s been said that “excellent” is in the eye of the beholder, which is why you must first determine who it is that you are creating content for.

Then and only then can you make it really remarkable.

Since we are going to presume that you have been marketing to these individuals for some time, we are going to hope that you now have a decent sense of the sorts of people for whom you can generate “excellent content.”

In the event that you do not know this information, the first thing for you to do is just spend some time in conversation with these individuals in order to LEARN.

You should educate yourself on the means through which you might produce excellent content for them.

  • What is it that makes them so excited?
  • What are the most pressing concerns that have them tossing and turning in bed?
  • What is it that they are most terrified of?

If we want to produce high-quality material, we absolutely have to be familiar with the solutions to these problems.

Nail The Right Primary Category

On Apple, you have the option of listing your show in a number of secondary categories. However, you can choose only one major category.

If you are having trouble choosing between two podcast categories that seem like they would both be a good match for your show, you should go with the smaller specialty area that has less competition.

It is always simpler to expand into a smaller area and create a dedicated following there before attempting to rank in the larger, more general category that corresponds to your specialization.

Incentivize Listeners to Rate & Review

On Apple, you have the option of listing your show in a number of secondary categories. However, you can choose only one major category.

If you are having trouble choosing between two podcast categories that seem like they would both be a good match for your show, you should go with the smaller specialty area that has less competition.

It is always simpler to expand into a smaller area and create a dedicated following there before attempting to rank in the larger, more general category that corresponds to your specialization.

  • Entice them with a gift that is completely free, such as an eBook, a short course, or a variety of other delights. Give your listeners something of value in return for their original feedback, and then use that to convince them to give it to you.
  • Make it as simple as possible by, for instance, developing a homepage on your domain that walks users through the process of carrying out the action in sequential order. The use of a giveaway as a promotional tactic is a good alternative to the practice of delivering freebies to each and every reviewer. You may consider entering reviewers into a competition to win a more valuable award. To ensure that you are eligible for the giveaways that are selected at random, just make sure that you follow all of the requirements.

The #1 Key

The total number of users who subscribe to a podcast is the single most critical criterion used by Apple to determine its rankings. Therefore, you should stop at nothing in your efforts to get the greatest number of memberships. It makes no difference if you do not have thousands of followers on various social media platforms. Also, attempt to drive as many subscriptions as possible in the first 48 hours after posting your podcast by working as hard as you can.

Your immediate circle of family and friends, particularly those who are truly interested in your podcast, may be of great assistance to you in this endeavor. Because of the excitement around the announcement of your podcast’s debut, it’s possible that they will be willing to share the news on their social media sites. This will attract the attention of folks who are not already in your immediate group of friends. Never underestimate the power of word-of-mouth promotion, particularly as the number of people listening to your podcast continues to rise. You’ll see that your statistics are progressively improving as you make progress.

Attention To Detail: Podcast Cover Thumbnail, Trailer, Episode Titles

When people are looking for new podcasts, the title of the podcast, its cover art, and, of course, the trailer are the first few things that they look for.

When designing and generating the cover thumbnail picture for an Apple Podcast, be sure to follow all of Apple’s rules. Additionally, mobile device optimization should be performed on the picture. The best podcasts each have a cover thumbnail that is distinctive, captivating, and original. In addition to this, the topic of your show has to be naturally reflected in the cover art, and it also needs to be communicated visually.

In addition to that, create a captivating podcast trailer to build up the anticipation. The introduction of a teaser is the most effective method for getting listeners enthusiastic about the launch of your podcast. In addition, once it is out, the audience will be rushing to get their hands on it. Even if a captivating podcast cover and a catchy title are necessary to draw in listeners, a captivating trailer makes it much simpler to draw in listeners who are committed to the podcast.

Creating a trailer for your program that is either one or two minutes long is advantageous for a few different reasons. Your trailer has to, at the very least, specify the target demographic, the kind of media being promoted, and the date of its release.

There is no such thing as ideal podcast material. There just isn’t. In point of fact, it needs to be something that can establish an immediate connection with the audience. In addition to that, it should have a personality, a tone, a style, a pace, and most importantly, it should be unique.

Use Apple’s Link Maker

Building and expanding your network is a terrific activity that can be done on social media. It would seem that this endeavor calls for tenacity, constancy, and, most significantly, a lack of expectations on your part. A good method is to keep up with everything that’s going on with both your page and the pages of your followers by being active in both places.

Building a strong interaction with your followers may be accomplished by leaving comments on their articles and sharing your own tales with them. They will, of course, be naturally interested in finding out what you are up to and will do so automatically.

Use Apple’s Link Maker application to generate links to promote your podcast on social media accounts.

Monitor Progress

When it comes to podcast rankings, continuous tracking and monitoring of outcomes is just as crucial as it is for any other digital marketing endeavor. You will have a better understanding of the functioning of your podcast in this manner. After that, you will subsequently learn about the aspects of the situation that need more development.

Apple has a program called Podcasts Connect that is used for organizing podcast episodes and publishing them to Apple Podcasts. It comes with an analytics function that is already installed. In point of fact, this offers information including the following:

  •     Number of unique electronic gadgets that have been used to listen to your podcast.
  •     Average time spent listening per device

The total amount of time spent listening.

The data and statistics can be accessed for months, specific days or custom dates. There are some third-party podcast analytic tools that can help you with additional in-depth analysis. such as and

Be Consistent

And ultimately, the most crucial quality that each B2B marketer should strive to develop is the ability to maintain consistency in their job.

Turn up… each day, and provide content for the people who are listening to you.

There is no easy way to create a fantastic podcast that is ranked highly.

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Podcasting Made Simple with VA FLIX

Wouldn’t it be amazing if you could simply press the record button, wait a few days (sometimes as little as 24 hours), and then publish and deliver a perfectly edited and ready-to-go podcast episode to your audience? No worries!  You definitely can! VA FLIX partners with professionals, busy entrepreneurs, business owners, and top brands to have professionally done podcasts in the most convenient way. VA FLIX Podcast Productions’ dedicated team will not only take the hard work of post-production off your busy hands but will also relieve you of stress and help you grow your show and connect with your audiences. Our podcast editing service is operated by our own team of millennial audio engineers, talented show note writers, and producers who handle every aspect of your podcast after you record an episode. You literally only have to record your episode and we’ll take care of the rest. That’s the simplest way to explain the service. We do the real hard work while you chill. Your team at VA FLIX is a group of skilled professionals that offers:


  • Launch strategy and podcast consulting.
We’ll first talk about what your podcasting challenges are, what you have tried so far, VA FLIX will discuss the things that you want to happen and how we can help you in leveraging your podcast to achieve your goals.
  • Quality Assurance Check Before we Publish.
Your dedicated team will ensure your audio, show notes, artwork and scheduling are ready to publish.
  • Audio editing and production.
Basic form editing or advanced multiple-track compilations, we’ve got you covered.
  • Written show notes including quotes, links, and keywords for SEO.
Basic or advanced show notes writing services. Whether you need a new blog post or an essay. We write a brief summary and organize notes.
  • Video Editing.
Whether you need basic video editing or advanced editing with an effects-driven show, we can help.
  • Marketing Services.
We create or revamp your new or current podcast cover art for your podcast channel, we even personalize cover arts per episode, we’ll also include episodic artwork, media direction, marketing assets, or a new website. We’re happy to include Motion graphics for social media promotion
  • Audio Leveling & Proper ID3 Keyword Tagging.
Polished and mastered audio files that fit the podcast standards.
  • Transcribe your episode (for the all-in-one package).
Our services are intended to be as easy to use as PLUG-N-PLAY. You literally only need to record, and VA FLIX will do the rest. Podcast hosts are relieved that they now have more freedom to focus on the content and connect with their audiences, while we work on the other difficult aspects of podcasting.

Thinking of Hiring a Podcast Production Agency?

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