Strategies That Are Commonly Used For Guest Posting
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Writing an article with 500 to 1,000 words is not the only requirement for guest blogging. You are free to adopt any number of tactics, all of which should, of course, be tailored to your requirements as well as the amount of time you have available to generate guest articles.
When you wish to write as a guest on other sites, here are three popular tactics that you might think about using:
- Be personal and direct. Get in touch with the proprietor of a site that is relevant to your niche and inquire about the possibility of contributing there as a guest writer. You should write your pieces, then publish them in the form of text articles and include hyperlinks to your own blog. This is the most prevalent kind of guest blogging, and hundreds of bloggers all around the globe have already shown that it is successful.
- Create videos. Upload video tutorials and reviews and upload them on YouTube or other video-streaming and -sharing websites. If your videos are really valuable and informative, there’s a good chance that they will be embedded as references by other bloggers from your niche. Some of them will give you backlinks.
- Share downloadable content. Develop material that can be easily shared on other blogs, such as how-to instructions, electronic books, and infographics. People are drawn to this kind of material, but its creation may be time-consuming or costly; hence, offering it to a blog in return for an author bio and a hyperlink is a circumstance in which everyone involved benefits. You may even construct a brochure online and embed it in an article like a video or audio file, or publish it on its own as if it were any of those things.
You may disseminate material across several channels by experimenting with a variety of different tactics, which will allow you to have the maximum possible effect.
What to Do Before Guest Blogging
Imagine for a moment that you have just opened a new store. You pass out fliers that publicize a deal that will take place this weekend, but when customers arrive, you aren’t prepared. It seems like you’re still working on the paint job, and there’s nothing on the shelves as of right now. Instantaneously, visitors will walk away with a negative first impression, and they will most likely not return. Why should they even bother? They are confused about what your company does, and there is nothing in it that piques their interest enough to make them want to come back.
In the sense that it requires some grassroots hustle on the participant’s part, guest blogging is analogous to the distribution of fliers. On the other hand, just as with the flyers, you need to ensure that you are prepared to deal with the attention.
Before you start reaching out to other people and posting guest blogs, there are a few things you need to do first, which are as follows:
- Set up your blog
- Build a network
- Define your guest blogging goals
Let’s take a more in-depth look at each of these:
Set Up Your Blog
Create a personal blog and give it a polished appearance before moving on to the next step. Even if you do not consider yourself to be a designer, you may get assistance with this phase of the process from one of the many website building tools that are available online.
First, you should get a professional logo, then you should get the main header, and finally you should get your pages. You don’t need dozens of pages, just a few, such as a homepage, a “About” page, a portfolio of your work, and a “Contact” page at the very least.
If you want to provide site visitors with an experience that sticks in their minds, you should make sure that the pages on your website load as quickly as possible and that the site looks amazing. Keep in mind that even a one-second delay in the time it takes for a page to load results in the following:
- 11% fewer page views
- 16% decrease in customer satisfaction
- 7% loss in conversions
First and foremost, you need to choose your specialization. It is possible to become an influencer by maintaining a blog that covers a wide range of topics; but, it is far more effective to zero down on one specific subject. You may establish yourself as the go-to authority in a certain field by narrowing your focus to a more specific subset of the population and so engaging people on a more profound level.
Build Your Network
After you have a website and a blog that look amazing, the next step is to establish a solid presence on various social media platforms. This is really important.
According to SEO Tribunal, 95.9% of bloggers promote the content they’ve written on their blogs on various social media sites. Because the majority of social media sites have millions of daily active users, there is a tremendous opportunity for a significant number of people to see your work.
You don’t need to bother with assaulting each of them individually. Create thorough profiles on at least one or two of the platforms that are most relevant to you, and include a link to your website in each of those accounts. You may use these channels not just to promote your content but also to engage with your audience and to establish relationships with other bloggers and organizations operating in the same market sector as you do.
Create an Author Bio
Developing a strong author profile ought to be your first order of business before beginning to contribute guest pieces. Imagine what it’s like to be the reader, and give some thought to the image of yourself that you want to convey to the world. A good bio should be succinct, sweet, and straight to the point. It should have sufficient information to highlight your authority and experience while also inviting visitors to check out your website and learn more.
Set Up Tracking with Google Analytics
Last but not least, it is highly recommended that you install monitoring on your website so that you can evaluate the effect that guest blogging has on your typical website visitors. When you want to increase people’s knowledge of your brand and get new leads, this is much more important than usual. Your monitoring with Google Analytics will provide you with the information you need about new site visits.
The Importance of Setting Goals for Guest Blogging
When it comes to guest posting, one of the most common mistakes that many bloggers make is that they go right in without having a crystal clear idea of what it is that they want to accomplish. Even if it doesn’t make sense for their larger business objectives, all they can see is the appeal of earning a byline on exclusive websites.
You need to figure out what you want to accomplish before you even begin. If you have certain goals in mind that make sense for both your company and your blog, you may be able to optimize the return on investment that you get from guest writing.
Think about the following goals:
- Getting backlinks from influencers
- Exposing your blog to a new audience and reaching new readers
- Developing relationships with other bloggers from the same or a related/adjacent industry
- Building your brand from scratch
- Gaining influence
You can come to the conclusion that you want to achieve more than one objective, which is quite OK as long as you plan your approach in such a way as to accommodate this.
Take, for instance, a brand-new e-commerce business in which you specialize in the sale of various technological devices. Even if they are not blogs from the same business, you might enhance brand recognition and generate new leads by writing five guest articles for prominent websites that are read by your target audience. These websites could be blogs from other industries.
However, if you want to boost your SEO and gain relevant backlinks, you will most likely need to concentrate on posting guest posts on websites that are related to the same sector or area.
The expansion of a blog’s readership is often cited as the primary objective. After some time has passed, you will be able to focus on enhancing the reputation and rank of your website or blog. It is essential to have this understanding in order to know when to concentrate on each of these objectives. It is possible to throw away a significant amount of both time and money if your objectives and approach are not defined very clearly.
Consider these stats:
- 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep
- Content marketing gets 3x more leads than paid search advertising
- On average, companies with blogs produce 67% more leads per month than those without
- Companies that publish 16+ blog posts per month get nearly 3.5x more traffic than those that publish 0-4 monthly
These are excellent figures, and they seem much better when you take into account the fact that there are many e-commerce companies on the internet that do not have blogs. At no additional expense, the most valuable item you can provide to your consumers is your own content.
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