How To Start A B2B Podcast In 2022 va flix vaflix VA FLIX hire a podcast production in the philippines

How To Start A B2B Podcast In 2022

Thinking of Hiring a Podcast Production Agency?

A change in the way money is generated for businesses-to-business transactions that, if properly exploited, may assist you in expanding your B2B company at a rate that is both quicker and more profitable than ever before.

This transition is happening as a result of the declining efficacy of interrupting one’s ideal consumers with information that they aren’t interested in, which is occurring every day.

As more and more information is generated and shared online, you stand to lose ground if the information you provide isn’t valuable or pertinent to the conversation at hand.

Those firms who focus on selling to other businesses and provide content that their target customers truly WANT to consume will be the ones to succeed in the future.

And what is a strategy that is not only lucrative but also streamlined to develop the content that your target customers WANT to consume?

It should come as no surprise that this is a podcast.


Because if you can execute it the right way, you can construct a show that won’t take up too much of your time or the time of your marketing staff, and it won’t break the bank either, AND it can become profitable inside the first six months.


The next post will clarify…

You don’t need to be a technical whiz or have a lot of money to learn how to start a B2B podcast. You can learn all you need to know about it right here. This article will walk you through the process of starting a podcast for your business-to-business brand, taking you from the very beginning all the way through to the very conclusion. It will also explain why you should start a podcast in the first place.

Let’s get into it.

But before we get into it, some prerequisite information:

What Is A Podcast?

A podcast is an audio series that can be downloaded onto a personal device and listened to whenever the listener chooses to do so. Podcast episodes typically run between 20 and 60 minutes.

The podcasts themselves should preferably center on a specific subject or subject matter.

A podcast is essentially an audio version of a television program, and you may think of it in that way. It is created in the same fashion, and it has the following characteristics: it has a distinct subject or topic, it is episodic and may cover numerous seasons, and it can be based on either reality or fiction.

The presence of a host distinguishes television programs from podcasts as the primary differentiating factor between the two. A host is needed for each episode of a podcast so that the narrative can be told and the listener can be guided through the content.

What Is A B2B Podcast?

A business-to-business (B2B) podcast is a podcast that is created by a business-to-business (B2B) organization with the purpose of content marketing, content-based networking, and promoting their brand as a thought leader.

The purpose of a podcast is to differentiate your company’s products and services from those of your rivals by delivering material that is well-considered and beneficial to the audience in a way that compels them to listen to each and every episode.

Is It Worth It To Use A Podcast For B2B Marketing?

Customers have come to know that conventional marketing is based on an unjustifiable illusion, and as a result, the majority of their choices are now based on economic, logical, and reasonable considerations. People nowadays are not just interested in buying from companies, but also in investing in them as a kind of financial participation.

Firms may accomplish this goal in a number of ways, one of which is by communicating directly to their clientele, eschewing the standard, bland public relations strategy that is the mainstream.

Because of the way that people listen to podcasts, this medium is an excellent choice for disseminating high-quality material. Podcasts are utilized to occupy chunks of time that would otherwise be non-productive, such as while people are working out, driving, or making meals. In other words, podcasts are used to cover time gaps that would otherwise go unused.

You probably shouldn’t expect someone to read your white paper or eBook when they’re stuck in traffic in the morning, but they could listen to your most recent podcast episode to find out what you have to say.

According to the findings of this survey, eighty percent of podcast listeners consume the all of an episode or the majority of it. This indicates that a podcaster can keep the attention of the majority of their audience for 10, 20, or even 50 minutes or more, which is a fantastic benefit for B2B marketing in this day and age when people’s attention spans are becoming shorter and shorter.

 Apart from the flexibility, a B2B podcast gives to your audience in terms of how they consume, other advantages include:

  • Brand Awareness – Podcasts provide listeners a more intimate opportunity to engage in conversation with subject matter experts. Even if a consumer does not intend to make a purchase, they may still be searching for information or assistance, both of which you are able to supply. Your brand, voice, and podcast will earn a reputation as a dependable resource within your business if you provide the information in an engaging and conversational way while conveying the information.
  • Thought Leadership – Brands now have the chance to showcase their knowledge in a manner that is simple to absorb thanks to podcasts. They are able to personally respond to queries, conduct interviews with other industry professionals, handle any issues in advance, and build a better feeling of trust in prospective customers.
  • Content Syndication – Simply by listening to one episode, Reusing and reusing podcast episodes is one of the easiest ways to maximize one’s return on investment (ROI) and even exceed it. It is possible to utilize the transcripts from a single episode to produce long-form material for a blog, show notes, email newsletters, and captions for social media.
  • Simple To Create & Cost-Effective – Producing a podcast may be done on a budget and with little effort (relatively speaking). As a consequence of this, in terms of marketing strategy, they are generally viewed as a more cost-effective method to contact consumers than other advertising channels. This is due to the fact that they are more targeted. You will just need a high-quality microphone, a pair of headphones, editing software, and a hosting website.
  • Network With Other Thought Leaders In Your Niche – It is possible that the main objective of a podcast is to reach and develop an audience; nevertheless, beginning a podcast also gives you the ability to network with other recognized prospects or industry leaders, which is another key benefit of doing so. Inviting a person to appear on your podcast not only develops a relationship that is motivated by value but also keeps you at the forefront of their thoughts. This has the potential to completely transform the ways in which you generate additional cash from your podcast.

How Do You Make Your Podcast Profitable?

A podcast can be profitable in two ways:

  • Guest side profitable
  • Listener side profitable

We want to achieve profitability on the listener side in the long run, but this will take some time.

To do this requires a substantial amount of time and work.

And the SOLE way that we are going to be able to persuade our CFO to continue to enable us to invest in the podcast over the next six to twelve months to accomplish this… is to generate profitability on the guest side in the meanwhile.

What are the next steps?

Just by being deliberate and thoughtful in our choice of guests to have on the show:


  •  We bring on guests that could be good customers or partners
  •  We don’t pitch
  •  We make sure every guest has an amazing time
  • We show gratitude to the guest for being on the show
  • We maintain the relationship

If we are consistent with these activities over the course of the next six months, we will see positive results.

If we host a show every two weeks, we will have the opportunity to cultivate wonderful connections with twelve prospective clients or business partners, which will lead to positive outcomes.

In this audio conversation, I go into more detail about this strategy:

‍Creating A Strategy For Your B2B Podcast

What Is The Objective Of Your B2B Podcast

  • Finding the correct podcast idea for your new plan is essential if you want to attract the kind of listeners you want to your show and keep them interested in what you have to say.
  • What compels you to start a podcast of your own? Even if your primary intention is to have a nice time with your friends, it is essential to understand why you are engaging in any activity at all.

The following are some compelling reasons to start a podcast

  • To create sales leads for a company
  • Recognized as a thought leader in your field
  • Share a relevant message
  • To create more awareness for your brand 

There are many benefits that may accrue to companies and organizations from using podcasting; nevertheless, it is essential to keep your expectations in check. In spite of the fact that some podcasters become famous instantly and others begin with a small following and gradually expand it over time, the vast majority of podcasters seek the assistance of a B2B podcast agency so that they may expand their audiences.

  • Defining And Attracting Your B2B Podcast Audience

Let’s begin by describing the kind of people who would listen to your ideal podcast. If you are like the majority of B2B brands, you have several different types of buyers. However, in order for your podcast to have a positive return on investment (ROI), it is imperative that high-level decision-makers, senior influencers, and specialists in your business or industry be the target audience for the podcast.

Creating a podcast requires financial commitment, whether it is done in-house by a company or outsourced to a company like ours. Producing a podcast requires a significant commitment of time, money, and opportunity cost; but, if you brand the program well, you will see a significant return on that investment.

Your target audience and your ideal clients or customer profiles should have the following characteristics.

  • Who stands to benefit the most from your products and services?
  • Possess the financial means to pay for your goods and services.
  • Lack of expertise in specific areas, which you will be able to address through your podcast episodes.

In order to market the show effectively, you need to have a singular concentration on maximizing the podcast’s potential to attract your most lucrative customers.

There are two primary methods in which your podcast should be used to attract your most lucrative customers:

  • The Guests You Feature On The Podcast Should Be Your Most Profitable Buyers Or Partners

The majority of B2B marketers place a primary focus on enticing their most lucrative consumers to listen to just their podcasts; however, this is a bad way to approach your podcasting strategy since it limits your audience.

When a prospective client comes on your program as a guest, an affinity is built between the consumer and your brand. This connection is what leads to revenue, so having potential buyers on your show is a great way to strengthen it.

Instead of crossing your fingers and hoping that your ideal consumers would tune in to your podcast, you can actively go out to the customers who bring in the most revenue and encourage them to appear as a guest on the program.

  • The People Listening To Your Podcast Should Be Your Most Profitable Buyers Or Partners

While it is true that recruiting your most lucrative customers to be guests on your show should be the primary focus of your efforts, you will still want to brand the podcast in a manner that encourages your ideal consumers to listen to it.

This is often achieved by generating very precise material for your podcast, information that will only appeal to the clients you most want to attract.

And, if you’ve asked your ideal customers to be guests on your podcast, the information that you provide on your show will dependably be specialized, relevant, and possess the necessary level of industry expertise to appeal to the specific audience that you’re looking for.

Growing Your B2B Podcast Audience.

The size will start to matter sooner or later, and the number of downloads that your show gets each month is a metric that provides a rather accurate estimate of the size of your listenership. 

The following is a list of several organic and sponsored strategies that may be used to build the audience for your B2B podcast.

  • Be strategic with your show’s name.
  • Create a launch promotion plan.
  • Set up cross-promotions with other shows in your industry.
  • Pay to promote your show on other industry podcasts.
  • Plan a podcast tour for the host of your show.
  • Leverage SEO.
  • Post consistently on LinkedIn.
  • Repurpose interviews into micro-videos.
  • Repurpose interviews into slide decks.
  • Leverage the second biggest search engine: YouTube.
  • Create funny videos to promote your show.
  • Promote via your team’s email signatures.
  • Get creative with email.
  • How To Find Guests For Your B2B Podcast

Reaching out to potential guests who meet your criteria and scheduling them on your podcast is going to be one of the things you have to accomplish. To get started, the first thing you need to do is create a profile of your ideal customer. Be as transparent as possible with this aspect, just as you would for a B2B sales persona.

  • Who is this mysterious person?
  • What is his or her name?
  • What’s their sex or gender?
  • How old is this person?
  • What’s this person’s educational background?
  • Where do they work? In what industry? What’s their role? How much do they earn?
  • Are they single, in a relationship, or married? Do they have kids?
  • What are their values, interests, and attitudes?
  • Describe their day-to-day lifestyle?
  • What’s their background story?
  • How did they grow up?
  • What are their current challenges and pain points?
  • What are their hopes and dreams?
  • How would your products and services help them to overcome their challenges and achieve their dreams?
  • What topics that you could talk about in your podcast are they most interested in?

Create a list of potential guests for your program that you’d want to have in the future. Think creatively and beyond the box to determine where you may be able to get the perfect list of attributes that an ideal visitor should possess.

The next step is to get in touch with those visitors via Linkedin or email. Although there is no specific script available for this outreach, the following is a general framework.

  • Check if the individual wants to be interviewed.
  • Demonstrate that you have a strong social following. List the number of people in your audience or the names of other credible guests or companies who have appeared on your program.
  • If people ask for additional information, create a professional landing page with further information about the show.

Additionally, booking a few high-profile guests on your podcast via your current network will provide validity to your approach to other possible guests and increase the likelihood that they will participate in your podcast. A small bit of evidence from other people may go a long way. It just takes one or two well-known people to provide legitimacy to your cause, after which you may reach out to more people.

  • Choosing Your Podcast Format

The format of the podcast comes as the next important component. How will the material of your podcast be arranged, and what kind of information can we expect to hear? Here are some suggestions:

  • Scripted non-fiction. These podcasts have a single season-long theme e.g Serial. 
  • News. These podcasts provide you with the latest news in an easily understandable tone. e.g  NPR’s Up First.
  • Educational. These scripted non-fiction podcasts are primarily intended to educate. e.g Revisionist History. 
  • Scripted fiction. These podcasts, like radio dramas, are frequently scripted and well-produced. e.g Limetown.

Once you’ve chosen a convenient format, other things to consider are‍

  1. Are you going to do interviews?

One-on-one interviews are one of the most popular types of podcasts since it is very straightforward to record and publish them. When producing a podcast in the form of an interview, you will want extra organizing abilities in order to keep track of all of your interview participants. There are a lot of great podcasts out there, and many of them employ this format to provide fresh and engaging information to their audiences. 

  1. Do you want a podcast with a co-host?

Having another person around to help host may sometimes make things go more smoothly. You are able to get reassurance and encouragement from another person. You have two different talents and sources of inspiration from which to select. If someone else is depending on you to do the assignment, it is also a lot easier to keep oneself motivated to keep up with the task.

However, when you co-host a podcast, you and your co-host both have input on the show’s direction and content. In order for the two of you to be content with the show, this indicates that there will likely be times when you will need to concede on some points.

  1. Do you prefer a solo podcast?

Solo podcast shows are easy to put together and are good for beginners because you have the opportunity to spend as much time as you want recording several takes without testing the patience of your interview partner. This makes solo podcast shows simple to put together and perfect for beginners.

Podcasts may be created using any of these media formats. It is crucial to have a format locked down since it effects the sort of equipment and software you need to invest in to create your program. For this reason, having a format nailed down is very important.

When it comes to format, two of the most common questions beginners have are:

  • How long should my podcast episodes be?

The reasoning for the various durations of podcast episodes is rather simple in general. If your episode is an hour long yet only has solid, relevant information that lasts for thirty minutes, the episode is too lengthy. However, if the episode is just 15 minutes long while having material that is good for 30 minutes and is related to the theme, then the show is too short.

In general, the duration of each episode is defined by how long is required to deliver value to the viewer, but it should not be longer than necessary.

  • How often should I publish my podcast?

The key is not volume but rather consistency. A podcast that is always being updated is not something that anybody would want to listen to. We suggest that you begin by establishing a publication schedule that will be easy to adhere to; you can easily expand the number later on.

  • Defining your podcast content strategy

With a well-defined content plan, you will be able to determine which aspects of your podcast are successful and which are not, which modes of communication result in an increase in the number of customers, and which subjects are of most interest to the audience you are trying to reach.

If the subjects and themes you cover are too broad, they will become irrelevant, and it will be hard to target your ideal client persona with your content. If your content is too specialized and targeted to a certain niche market, it will be difficult to attract new listeners unless you can also develop more content for your existing audience.

The development of themes and subjects that are somewhat more relevant to your target client persona while continuing to be widely applicable to the rest of the audience is a must for any outstanding content strategy.

Keep in mind that a high-quality B2B podcast should be instructive as well as entertaining, and to prevent listener fatigue, you should be sure to mix and cycle the many subjects and themes that are discussed.

Here are some suggestions for themes and B2B ideas to get you started. ‍

  1. Talk about the past

The majority of individuals take pleasure in hearing about the adventures of others who have walked a route that is like to their own. Hearing about the successes and failures of other people may help one learn valuable lessons, steer clear of common pitfalls, and develop the confidence and resiliency necessary to deal effectively with one’s own challenges. Discuss the following:   

  • How did you get started
  • What you wish you knew when you just started
  • Failures that turned out to be a success.
  1. Talk about the present

‍ What is happening now, talk about

  • Visiting trade shows and reporting new products and services.
  • Commenting on recent events and the implications on your industry.‍     
  1. Talk about the future

People have a strong desire to stay one step ahead of others, and as a result, they will gladly accept any knowledge that might assist them in being ready for the future.

  • Predictions and perspectives on your industry’s futures
  • Strategic judgments and comparisons of future circumstances

Your business-to-business podcast needs to strike the perfect balance between being industry-specific and still being interesting to the general public. A podcast content plan can help you determine your marketing goals and how your content can assist you in achieving those goals in a more efficient manner.

Your team will be able to perform more effectively as a result of the clear and understandable duties that are assigned to them for producing and publishing material, establishing objectives, and giving quantitative indicators for the analysis of efficiency.

Launching A B2B Podcast: Checklist

Okay, so have we been able to persuade you yet?

If you operate in the B2B sector, have you been debating whether or not to join the podcasting trend?

Do you lack confidence in your ability to establish a business-to-business podcast for your company?

We have compiled a checklist of items to consider before getting started with podcasting, in addition to some advice on how to get started with podcasting that are more actionable.

Let’s get started by crossing some crucial tasks off your to-do list now that we’ve gone through the most critical requirements that need to be met before starting a podcast, which we’ve covered. ‍

     1. Name Your Podcast 

Your audience should be able to quickly connect to the purpose of your podcast via the name you choose for it if you want it to be successful. According to our findings, there are a few strategies that you may use in order to choose a name that is appropriate for your one-of-a-kind performance.

  • Create a list of over ten distinct potential names, and you may choose one of them after examining the others afterwards.
  • Simply taking the name of the market segment, adding “The” to the beginning, and either “Show” or “Podcast” to the end, is a simple and effective method.
  • Another option is to take the focus of the program and follow it with a descriptor for the guests that begins with the same letter as the focus. For instance, a podcast geared towards logistics experts might be titled “Logistics Legends,” and this would be a wonderful alternative.
  • Another clever strategy is to take the emphasis of the program and then add a term that explains the tone of the show; for example, “Sales Ops Demystified” would be an appropriate title for a podcast that discussed sales operations.
  • In addition to this, it is important to consider the client’s brand values, such as. “Move at the pace of culture” is one of the core values upheld by, and the program they produce is also titled “The Speed of Culture.”

Other factors to consider when analyzing your list of 10 names for a favorite option is:

  • Keywords – a name is better if it includes a highly searched keyword
  • Brand – a name is better if it aligns with the brand of the client
  • Easy to remember – a name is better if it incorporates rhyme, alliteration, or is similar to a well-known name/phrase
  • Clear – a name is better if it clearly defines the positioning of the show

When considering a name for a podcast, you should look for that name in Apple/Google podcasts to see if there are any other podcasts with similar names. If those podcasts are good, then going with that name is often not a good option. For extra care:

  • You may use to search for potential keywords and then use the Keyword Explorer to discover who is presently ranking for those keywords; you can then include them to an analysis of your competitors.
  • You might also check these rival podcasts’ rankings on Podstatus to find out where they stand among the various categories.‍‍

     2. Design A Logo 

When you send an email to a potential customer and ask them to appear as a guest on your podcast, the first thing they will do is go to your website and click the link that you provided in the email. If the company logo looks to have been designed by a novice, then the audience will assume that the material itself is of an equally low quality.

Your prospective consumer is more likely to listen to an episode of your podcast if the design of your logo is carefully thought out. If they like what they hear, they will want to be associated with your show, and as a result, it is probable that they will agree to be a guest on your program.

     3. Design Templates For Headline & Quote Images 

They are good for repurposing into written material (blog entries, Medium articles, LinkedIn published pieces, and so on), which is why they are ideal for repurposing into written content. Podcast episodes are fantastic for reusing.

The use of visuals into the textual content that you have provided helps to maintain the audience’s attention throughout the article. These photographs are ideal for marketing each episode of your show on your social media accounts, and they come in a variety of formats that you may choose from.

On the templates, the following information should be included:

  • The URL of your podcast website
  • The episode number
  • The name of the guest
  • The guest’s headshot
  • The show’s logo‍‍

     4. Buy Your Equipment 

The 3 primary pieces of equipment you will need for your podcast is?

  • Podcast Microphone (Ideally a USB microphone)
  • Pop-Filter – prevents your breath from hitting the microphone, causing it to “pop” or “hiss” as the air passes over the condenser mic.
  • Microphone stand.

      5. Download Recording Software 

You can use any of the recommended software for recording

For Mac users, ecamm recording software works well

For PC users, you can use either Cast, Ringr, or Zencastr

      6. Choose Storage 

To store your audio recordings, show notes, and blog posts, we recommend creating different folders on Google Drive, When you start because your podcast will need a location where the stuff you’ll be producing is kept.

      7. Track Your Workflow Efficiently

In addition to this, you will need a program that can monitor the process for each episode that you generate.

Because we use it ourselves, Trello comes highly recommended. In the event that you are not acquainted with Trello, the following is a concise explanation of how the app works.

  • Make Boards: The name of the board that you make will serve as the title of your podcast.
  • Make Lists: You may utilize the functionality that allows you to make lists to reflect each step of the process for producing your podcast. The primary phases are as follows: (you can personalize to what works for your team)
  • Guest selection
  • Guest interview
  • Podcast recording/content writing and images production
  • Podcast publishing status
  • Podcast publishing schedule
  • Published
  • Promoted
  • Create Cards: When you’ve finished creating your Trello lists, you can go on to creating individual Trello cards that will serve as a representation of each episode. On each card, you have the option to affix any and all headlines, blog posts, show notes, and visuals that are associated with the episode. You’ll also be able to choose the time when the episode will be made available to the public.

      8. Get A Domain Name For The Show 

This domain will take you to the page on your company’s website that is dedicated to podcasts.

You should make an effort to acquire the precise name of your program as the domain name, but you shouldn’t get too worked up if it can’t be accessed. Just append “show” or “podcast” to the end of the name of your podcast, and then go ahead and purchase the domain.

      9. Seven Steps To Awesome Podcast Interviews

There is no need to be afraid of delivering your first podcast, despite the fact that it is natural for you to feel anxious about doing so.

During an interview, you will only be speaking for a little percentage of the time, somewhere in the range of ten to twenty percent of the total time; the great bulk of the talking will be done by your guests, and you will only speak for a short portion of the time.

  1. Warm People Up

It is of the utmost importance to establish a connection with the person you will be interviewing before you go live.

I usually begin by making light conversation about their company or country (when I’m communicating with someone remotely), and then I segue into the rules by asking a question:

“So I suppose you have seen the questions?”

They will very definitely respond in the affirmative, and this is the cue for you to go on to the following recommendations for the interview:

  • We normally run for between [[X]] minutes
  • It’s your job to share wisdom and my job to stick to the time and answer questions
  • We may jump off script when we find something that I think is interesting for the audience
  • Run the intro past your guest before going live
  1. Nail The Intro

We would want to start the interview off with a lot of enthusiasm and excitement… In order to do this, I will often prepare my introductions ahead of time so that I can concentrate only on giving the presentation. The introduction is often a couple of words long and emphasizes the achievements or experiences of the person I’m interviewing that are relevant to the audience I’m speaking to.

  1. Dive Deeper When Someone Shows Passion

It is your responsibility to keep track of the time and to ensure that the information presented is meaningful and relevant to the needs of your audience. On the other hand, it is the responsibility of the person you are interviewing to impart their knowledge. The most successful interviews usually take place when the person being interviewed is enthusiastic and enjoying themselves.

You may improve the probability of this occurring by making sure you recognize when the person you are interviewing becomes aroused and impassioned, and then deviating from the interview’s planned path in order to pursue the rabbit hole, since this is the point at which the magic occurs.

  1. Link Between Questions

We would love it if your interview could flow as easily as a chat between two old friends… not like a rambling conversation between two unknown people. To guarantee that this is the case, you should make an effort to connect each subsequent question to anything that they have said earlier on in the discussion… or bring up the subsequent issue at precisely the appropriate moment.

  1. Draw From Your Own Wisdom

There should be no confusion about the fact that your primary objective is to make the person you are interviewing appear fantastic; yet, this does not imply that you should remain in the background.

If you have a new perspective, I encourage you to share it.

  1. Summarize Key Insights

You are able to jot these things down while you are on a video conference… However, if you are doing the interview in person, you will need to keep these in mind.

Each and every individual you interview will provide you with some unique insights, and it is your responsibility to summarize them for the audience at the very conclusion of the session where you conducted the interview.

While you are doing this, the person you are interviewing will feel like “Wow, this guy/girl really listened to me!” and this will help you create a connection with them.

  1. Have Fun!

It’s possible that this is the most crucial… If you are enjoying yourself throughout the interview, your audience and the person you are interviewing will too.

Our listeners will keep returning to download, but they won’t understand why; there will simply be a “vibe” around your audio material that will keep drawing them in.

      10. Hosting Your Podcast

A significant portion of the process involves selecting a platform on which to broadcast your podcast. It is a common misconception among newcomers to podcasting that the podcasts themselves are hosted by Apple Podcasts, Spotify, or any of the other services that may be used to search for podcasts.

These services do nothing more than distribute the RSS feed for your podcast across all directories and make it simple for listeners to locate it.

There are many other platforms available for hosting podcasts; however, we suggest bCast for B2B companies who are wanting to host a podcast due to the fact that it was developed JUST for businesses that are trying to launch and grow a show, as opposed to hobbyists for example…

      11. Promoting Your Podcast

One of the many abilities you’ll need along the road is the ability to start a podcast, but that’s only one of many. After putting in so much effort to develop a podcast, you will want to make certain that it is presented in front of your target audience. Doing so is essential to fulfilling the marketing objectives you have set for the podcast.

Here are some tried-and-true strategies for enhancing the exposure of your podcast as well as the audience that listens to it:

  • Ask People To Subscribe

You should be aware that the number of new subscribers is the single most important factor in raising your podcast’s ranking on Apple Podcasts (formerly iTunes). It also means that listeners will immediately download new episodes once they are made available to the public.

  • List Your Podcast In Multiple Directories

Apple Podcasts is now the most popular option, but Google Play Music and Spotify are making steady progress toward becoming the go-to destinations for discovering new podcasts and listening to existing ones.

It is essential to get your podcast listed in as many locations as is humanly feasible, and doing so is completely free of charge.

  • Share Your Reviews And Testimonials

People appreciate hearing their own names spoken on their favorite program, which is a simple method for creating a virtuous cycle of new engagement. People enjoy hearing their own names mentioned on their favorite show. The following are some simple measures that you may take:

  • When people ask you questions on social media, ask them to tag or @ you (friends and followers will be able to find you and learn more)
  • People enjoy hearing their own names mentioned online, so if you mention someone, they are far more inclined to share that episode.
  • Their friends are likely to share similar interests and will be interested in seeing the show.
  • Others on the list will want their question to be read aloud (and get an answer of course)
  • Repeat.
  • Create An Email List

You may use an email list to remind customers and listeners about new episodes, ask them to subscribe, run a giveaway, and more. You can also utilize an email list to conduct a giveaway.

You might begin compiling an email list on your website, and if you use an email marketing company, it will be much simpler for you to maintain and grow this list over time.

  • Be a Guest On Other Shows And Have Guests on Your Show

Those individuals who are already subscribers to podcasts will be the most receptive to listening to your program. Being a guest on other programs that have a similar audience is a fantastic opportunity to meet new people and develop new relationships. In fact, you can think of it as a tool for business-to-business marketing via the medium of podcasts.

Having guests on your show might be beneficial since you can tap into the audience that your visitor already has. Keep in mind that celebrities that have a lot of influence do not have much of a motivation to promote the episode; nevertheless, you can make it easier for them by providing them with pre-written social media phrases and pictures to post.

      12. Utilize A B2B Podcast Production Agency

When a business begins producing a podcast, they typically have a number of goals in mind from the outset. The objectives of companies’ podcast creation may be more effectively met with the assistance of a B2B podcast production service.

Even while it could seem that B2B podcast companies are simply responsible for marketing, the end aim of these businesses is really to develop sales-qualified leads that generate income.

If you are dead-set on producing a podcast, regardless of whether it will be solo or co-hosted, a podcast agency may be able to assist you with the production of your show in a variety of ways, including the planning of content, the branding of the program, and the post-production.

PODCAST PORTFOLIO BELOW (Best View on Desktop) Click on “Full Screen” and tap left and right arrows to check the other slides.


Podcasting Made Simple with VA FLIX

Wouldn’t it be amazing if you could simply press the record button, wait a few days (sometimes as little as 24 hours), and then publish and deliver a perfectly edited and ready-to-go podcast episode to your audience? No worries!  You definitely can! VA FLIX partners with professionals, busy entrepreneurs, business owners, and top brands to have professionally done podcasts in the most convenient way. VA FLIX Podcast Productions’ dedicated team will not only take the hard work of post-production off your busy hands but will also relieve you of stress and help you grow your show and connect with your audiences. Our podcast editing service is operated by our own team of millennial audio engineers, talented show note writers, and producers who handle every aspect of your podcast after you record an episode. You literally only have to record your episode and we’ll take care of the rest. That’s the simplest way to explain the service. We do the real hard work while you chill. Your team at VA FLIX is a group of skilled professionals that offers:


  • Launch strategy and podcast consulting.
We’ll first talk about what your podcasting challenges are, what you have tried so far, VA FLIX will discuss the things that you want to happen and how we can help you in leveraging your podcast to achieve your goals.
  • Quality Assurance Check Before we Publish.
Your dedicated team will ensure your audio, show notes, artwork and scheduling are ready to publish.
  • Audio editing and production.
Basic form editing or advanced multiple-track compilations, we’ve got you covered.
  • Written show notes including quotes, links, and keywords for SEO.
Basic or advanced show notes writing services. Whether you need a new blog post or an essay. We write a brief summary and organize notes.
  • Video Editing.
Whether you need basic video editing or advanced editing with an effects-driven show, we can help.
  • Marketing Services.
We create or revamp your new or current podcast cover art for your podcast channel, we even personalize cover arts per episode, we’ll also include episodic artwork, media direction, marketing assets, or a new website. We’re happy to include Motion graphics for social media promotion
  • Audio Leveling & Proper ID3 Keyword Tagging.
Polished and mastered audio files that fit the podcast standards.
  • Transcribe your episode (for the all-in-one package).
Our services are intended to be as easy to use as PLUG-N-PLAY. You literally only need to record, and VA FLIX will do the rest. Podcast hosts are relieved that they now have more freedom to focus on the content and connect with their audiences, while we work on the other difficult aspects of podcasting.

Thinking of Hiring a Podcast Production Agency?

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