How To Make A Voicemail Script That Encourages Returned Calls
Thinking of Hiring a Virtual Assistant?
Turn more calls into sales with a killer voicemail script
Have you ever had the experience when you contact someone and they answer the phone entirely to your surprise? You are so used to receiving voicemail, and you anticipate that the phone will ring four or five times, that when someone picks up the phone on the second ring, you aren’t quite sure what to do with yourself. Voicemail is used almost often as the default option. In point of fact, it is reasonable to anticipate that at least 80 percent of the calls you get will be routed to your voicemail; nevertheless, other reports place the percentage of calls sent to voicemail closer to 97 percent.
People are less likely to pick up the phone in this day and age, particularly if they do not recognize the number that is being dialed. As a consequence of this, it is now more crucial than it has ever been to go into a call with a voicemail script that will interest and captivate a prospect in the hopes that they will contact you again.
That doesn’t always mean the correct voicemail will function straight away. It is possible that you may need to leave many voicemails and calls before someone returns your call. However, approaching each of those calls with a voicemail script in hand significantly boosts your chances of connecting with someone and, perhaps, making a sale. The challenge here is to organize the script in such a manner that it compels the main character to get in contact with you.
How to create a successful voicemail script
It’s necessary to have a few fundamental components for a successful voicemail script. Include your name, the name of your firm, the reason you are calling, an offer of something worthwhile that adds urgency to the request for a callback, and your contact information. When it comes to the actual substance, you’ve pretty much said all that needs to be said there. The voicemail is able to be kept concise and to the point as a result of this.
Why do you insist on making it so brief? mostly due to the fact that nobody likes to listen to a voicemail that is over a minute long, and the majority of people won’t. You have just thirty seconds to get your point over to the prospect before they stop paying attention to what you have to say. One of the many reasons why a voicemail script is beneficial is because it allows you to organize your messages. It helps you maintain concentration, ensures that you don’t miss out any crucial information, and stops you from rambling on for an excessively lengthy period of time.
Another helpful piece of advice is to make use of the prospect’s name, ideally more than once. When you do so, you assist to establish a human connection and develop trust, both of which are essential components of a successful sale. It conveys the idea that you are interested in the prospect themselves, as opposed to focusing just on the question of whether or not they have the potential to become a client.
The following is an example of what a sample script may look like:
Good morning, Billy. My name is Kaye Jay, and I work in accounting. I’m calling from ABC Company because I saw that you downloaded our whitepaper on the efficacy of cold-calling in this day and age of the internet. I’m calling because I want to talk to you about it.
I have another research that is quite similar to it, and I believe it could be of interest to you. It demonstrates how working with ABC Company can assist increase your conversion rate by ten percent.
Billy, When you get a chance, I’d really appreciate it if you could get in touch with me again. My contact information may be found at 123-456-7890. That number is 123-456-7890, in case you forgot it. I really look forward to having a conversation with you.
It is really beneficial to have a good voicemail script, but there are several things you can do to increase the efficacy of the script.
The first thing you need to do is to get some practice. Before attempting to utilize your script in any way, you should first go through the process of reading it aloud multiple times. You should time yourself reading it, get into the habit of reading slowly, and watch out that you don’t stumble over any words. Practice may help you feel more confident in your script, but it’s important to remember that you don’t want to end up coming off as robotic when you’re really making the call. (It will also help you remember it, so that your call may be more natural and it won’t seem like you’re reading off a paper.)
Consideration should also be given to the inflection of your voice, since this is also an essential factor. No one is going to bother to phone back someone who has a monotonous, mechanical, or bored tone to their voice. Keep in mind that you should be enthusiastic about the connection that you are attempting to build, and make sure that your tone of voice conveys that enthusiasm to the other person. Before you pick up the phone, give yourself some time to jolt yourself awake if that’s what the situation calls for. You may try putting on a smile while you’re talking to someone, or you could go for a stroll. You will be able to seem lively and interesting as a result of doing all of these things, which will significantly increase the likelihood that you will get a callback.
Voicemail script mistakes you need to avoid at all costs
Even while following the guidelines of a voicemail script, it’s simple to screw up the delivery of your message. The following are some things that you should try not to do.
First things first, keep in mind that the conversation is about the client, not about you or your company. Do not begin your explanation with specifics about the work that your firm has done for other people or the names of the customers you serve. You’ll want to use that knowledge in your sales pitch. You are now attempting to develop attention and a sense of urgency, and one way to accomplish this is to concentrate on the prospect at hand and satisfy a need that they have.
One further typical error is to communicate one’s message in a too hasty manner. Make sure that you pay close attention to how quickly you are speaking as you are working on your practice. Because it might be difficult to determine whether you are talking at an excessively rapid pace, you can consider asking someone else to listen to you. This is of the utmost significance when it comes to the information on how to reach you. If you speak the phone number too quickly, the possibility exists that the prospect may not go back and listen to it again later. While they are still interested in what you have to say, let them the time they need to jot it down.
Last but not least, when you leave a message, do anything you can to avoid seeming needy when you beg to be called back. Prospects will likely lose whatever interest they may have had in the first place if you force them to participate in meetings and negotiations, which is the reverse of the impact you were hoping to achieve. Keep in mind that the vast majority of people despise being marketed to, especially in the form of a voicemail. Your objective is to pique the audience’s curiosity, and you may do this by providing condensed information, maintaining an upbeat and cordial tone, and possibly leaving a trace of enigma.