How To Establish Trust With Your Podcast Listeners
Thinking of Hiring a Podcast Production Agency?
It is essential for a podcaster to have a solid relationship with their audience or listeners. But how exactly do you get to the point where you have a relationship with them? Trust is the most important factor. Figure out how to build trust with the people that listen to your podcast.
It is one thing to make a podcast available to the public, but it is an entirely different thing to make a podcast available that encourages listeners to place their faith in you. If you are a brand, establishing this level of trust with your audience is even more essential to your success.
Let’s have a look at the reasons for this.
You could have a few different objectives in mind for your podcast if you run a business, but the list is actually endlessly expandable depending on how specific and specialized you want to make it. Perhaps you are interested in producing a podcast in order to generate leads, establish thought leadership, increase brand recognition, foster favorable associations with your company, or cultivate stakeholder connections. We could go on, but we’ll stop there.
Whatever it is that you want to accomplish, you want the kind of information that you publish to represent that objective. For instance, if you are developing a podcast with the intention of establishing thought leadership and you are a SaaS marketing tool, you may invite firms who are searching for a solution to a certain marketing difficulty in order to discuss it on your podcast. When you distribute this information to listeners of your podcast, the quality of that content will decrease if you have not created that level of trust with those listeners.
Trust & Credibility
Credibility is the foundation upon which trust is built. If the people who listen to your podcast do not think that your brand is legitimate, then they are not going to believe whatever you say on the program, and they are not going to utilize your show as a true educational resource. It is possible that they may listen to a few of your episodes, but without that credibility, there is no trust, and without that trust, you can be certain that the listener will drop off gradually over time.
Because of this, trust is very important. If you want to maintain that listener, you need to make sure that they believe what you say and that they take what you say as real and helpful information. Only then will you be able to keep them.
How to Create Trust & Credibility
After that, the issue that arises is how one can demonstrate that level of trustworthiness. There are many approaches and considerations to take into account; here are some of the more important ones:
1. Research & Data
There is no use in arguing with facts and figures. Be careful to do extensive research on the topic at hand and compile any pertinent facts as you are getting ready for a new episode. This demonstrates to the audience that you have a thorough understanding of the subject matter.
Be sure to provide a link to the original source of the data in the shownotes so that your audience may investigate it on their own.
Not only will the guests that you invite onto your podcast be a reflection of your program, but also of your business as a whole. Make sure that the experiences and tales that your guests offer are based on reality and that they are credible before inviting them on your show.
To guarantee this, it is important to do pre-interviews with your visitors so that you can learn more about their areas of expertise and previous experiences. During the course of this conversation, you may give them a preview of the responses that you’ll be getting by sharing some of the questions that you’ll be asking them. Make sure that you take notes throughout this interview so that in the event that you need to fact check any facts or comments that the guest presented, you will have the ability to do so before the actual episode recording takes place.
The process of determining how to place your podcast is not an easy one. To boost your reputation and establish yourself as an authority in your field, position your podcast and the topics you cover on your program strategically.
Let’s circle back around to the illustration we used before with the SaaS marketing tool. Suppose there is a brand-new piece of marketing technology that has been gaining traction among marketing executives. It would be beneficial for your podcast to devote an entire episode to discussing this new piece of technology, including what it is, how it is used, how it can benefit the listener, and other related topics. You may invite people who have used it before, who are in the demographic that it is designed for, or you could even try it on your own and offer your own evaluations. However, by using this method, you have established yourself as a thought leader and a technical authority on the subject at hand. It demonstrates that you are educated about the most recent news and changes in the field, as well as that you are in sync with the industry.
4. Valuable Insights
Your audience is interested in hearing your point of view in addition to the statistics, facts, and other data you provide. Throughout the episode or at the end of the episode, share your own thoughts and insights on the topics discussed. Check to see if they are current, well thought out, and either actionable or enlightening (or both).
In order to build credibility and trust as the host of the event, it is essential that you be able to demonstrate your own level of competence. In general, it is most useful to have a mix of perspectives and insights alongside the research and data that were conducted.
5. Made a Mistake? Address it.
Let’s acknowledge the fact that none of us is flawless. However, if you are the presenter of a podcast and you mistakenly misquote anything, cite the wrong reference, say a fact that is erroneous, or whatever else it may be, you are obligated to remedy the error as soon as you become aware of it. You should obviously put in as much preparation and study as you possibly can to avoid making these kinds of errors, but if they do occur, you should make sure that you address them in the next episode of your show. Inform your audience that in a previous episode you misspoke and referred to A when you really should have said.
Your audience will respect you more for accepting responsibility for the error and making the appropriate adjustment, even if it makes you feel embarrassed and uncomfortable. Instead of leaving it and having listeners bring it up to you OR losing some listeners because you’ve lost your credibility in their eyes, it is preferable for you to recognize it and address it. If you leave it, listeners will bring it to your attention (or ears).
And last but not least, self-assurance. When discussing any subject, you should always maintain an air of clarity, brevity, and self-assurance in your delivery. Credibility is communicated not just through the words that are said but also through the manner in which those words are spoken. If you come across as uncertain of yourself, even unintentionally at times, your audience will pick this up and respond accordingly.
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