How Podcasting Fits In with the Rest of Your Brand’s
Thinking of Hiring a Podcast Production Agency?
If you are producing podcasts, there is a strong possibility that you are also producing other forms of content as well. It’s possible that you run a blog, send out email newsletters, post on social media, create videos, or do something else entirely original.
The process of bringing together all of your content outlets might be difficult. You have the potential to provide your audience a holistic experience that enriches their lives significantly if you execute it well and in the manner that they expect.
In this post, we will help you plan the content of your podcast so that it is cohesive with the rest of the material you produce.
Podcasting as the Center of Your Content
Although we may be a little prejudiced, we think that podcasting ought to be the primary focus of your content development. It ought to be the content channel that directs the activities of your other content channels. The podcast ought to serve as a springboard for all of your other material.
Imagine your podcast as the hub that holds the wheel together in the middle. The various forms of content that you generate, such as blog entries, social media postings, email newsletters, live broadcasts, and so on, are the spokes that make up the wheel. Because of this, the episodes of your podcast will serve as the basis for everything else you do.
There are four key reasons why podcasting merits being placed in this important position:
1. Podcasts create audiences that are more engaged than other types of content.
Although we may be a little prejudiced, we think that podcasting ought to be the primary focus of your content development. It ought to be the content channel that directs the activities of your other content channels. The podcast ought to serve as a springboard for all of your other material.
Imagine your podcast as the hub that holds the wheel together in the middle. The various forms of content that you generate, such as blog entries, social media postings, email newsletters, live broadcasts, and so on, are the spokes that make up the wheel. Because of this, the episodes of your podcast will serve as the basis for everything else you do.
2. Producing a podcast episode is faster than producing most other forms of content
Once you get the hang of it, podcasting is a very rapid method of generating content once you figure out how to do it. After factoring in the time needed for setup and the unavoidable number of errors that will occur, the production of a 30-minute episode shouldn’t take more than an hour.
Even while editing will need part of your time, the overall amount of time spent is still going to be less than the amount of time it would take you to write an article, give a speech at an event, or develop an infographic. You may even hire someone else to edit your podcasts in order to cut down on the amount of time it takes.
Having said that, the production of episodes only becomes a rapid process if you have mastered podcasting. In the beginning, you’ll likely make quite a few blunders. Learn how to communicate in a way that doesn’t require a lot of post-production effort and spend some time constructing a recording area. It’s necessary to spend some time studying appropriate microphone techniques.
3. Podcast guests make your content a lot better.
You may be an authority on the subject at hand, but there is little question that there are things you are unaware of, experiences that you have not had, and points of view that you have never been presented with. Unless you include a third party in the discussion, your work will be considered biased and one-sided as a result of this.
Having quality visitors at your home will expose you to new and interesting viewpoints and experiences that you otherwise wouldn’t have. Not only can they add value to the episodes of your podcast, but you can also incorporate the thoughts, tales, and experiences they provide into the rest of your material. You might, for instance, take a contribution from a guest who describes an unusual approach he took to solving an issue in one of your other content channels (as long as you cite it properly). Because of this, everything you own is elevated to a higher value.
4.Podcast episodes are great places to harvest new content ideas.
If you create a lot of material, you probably already have some notion of how challenging it can be to think up original ideas. You could stumble upon a lot of themes, but how can you tell which ones are interesting enough to warrant creating articles about them?
Talking to other intriguing individuals may help you get familiar with fresh ideas and concepts, which is the ideal approach to generate original thoughts on your own. This indicates that the guests you invite onto your podcast are fantastic sources of possible subject ideas, whether for episodes of your podcast or other sorts of material.
In addition, your visitors may provide counterarguments to your viewpoints and offer other points of view. In the end, this will result in an improvement in the quality of your work.
However, there is no need for you to implement these fresh concepts into further episodes. It’s possible that a statement made by a visitor can spark an idea for a tweet that your audience can interact with. You might also suggest one of their queries to the private Facebook group that you administer. Alternately, you might include the novel concept in the training program for your personnel. There are many different applications for the information that you get from watching your episodes that may help you improve your programming.
VA FLIX provides you with all of the resources and coaching from industry professionals that you will need to produce an amazing podcast that will leave an indelible mark for your company.
How to Fit a Podcast Into Your Content
You’ve got everything you need to make your podcast become the most important part of your content strategy. That implies the creation of content should begin with your program. Let’s go through what it means for your brand, shall we?
Step 1. Plan and record your podcast episodes
You’ve got everything you need to make your podcast become the most important part of your content strategy. That implies the creation of content should begin with your program. Let’s go through what it means for your brand, shall we?
Step 2: Extract new ideas from your episode
After you have finished producing an episode, the next stage is to gather ideas for different sorts of material to use in your project. This is not something you will be able to accomplish while the episode is being recorded since you will most likely be engaged in conversation with your guest, reviewing your notes, and working hard to deliver a fantastic show. Therefore, you will have to go through the program’s transcript or listen to the episode after it has been completed. (There are a number of straightforward approaches to creating podcast transcripts.)
As you watch the episode, jot down any phrases, thoughts, or ideas that you think will make a good addition to a piece of material that you will later create. For instance, let’s imagine you have an interview with a financial consultant and he or she brings up a novel tax plan. This particular tax method might serve as the foundation for a new blog article.
Bear in mind, however, that not every concept is worthy of being developed into an essay, video, or podcast episode. Sometimes a thought presented in a podcast is more suited for a tweet, a post on LinkedIn, or a discussion topic inside your private network.
Step 3: Create content plans from your ideas
Take a breather and organize your thoughts before plunging headfirst into the process of producing fresh material. Before you commit time to creating the material, you don’t need much more than simply a solid concept of how it will ultimately appear. For instance, if you believe a concept should be presented in the form of a video or blog post, draft an outline that highlights the most important ideas. If you believe that a certain concept merits a Twitter conversation, you should first consider the primary questions that you will pose to your audience.
Why go through the trouble of planning? When you produce a large amount of information, it is essential to think on a more abstract level. You need to have an understanding of how each and every piece of material supports itself. It is better to have a concept that references other pieces of information than to have one that is just tangentially tied to them.
In addition, you can begin designing a piece of content, only to learn that the format is incorrect halfway through the process. It’s possible that the topic you thought would make an excellent post may be better suited for a Twitter conversation.
Step 4: Develop a promotion strategy
Before you go on to the next phase of creating content, you need to finish off by asking yourself a crucial question: “How will I advertise it?” It’s possible that the way you market your material may affect the content itself.
Take, for instance, the case when you make the decision to compose an essay based on a topic that was covered in an episode of a podcast. How do you plan to get the word out? You may want people to discover it on Google, in which case you need to give search engine optimization (SEO) the serious attention it deserves. Create an audiogram if you want to share a video on Instagram; this is a great way to showcase your work.
Step 5: Produce your new content
After you have completed your plans and have a clear idea of the thing that you want to produce, the next stage is to actually work on developing it. You should get started generating your material according to the plans you set in stage three, but you shouldn’t allow your podcast to go too far behind. You could have planned to write six blog articles, but if you can only get to two of them before it’s time to start working on the next episode, that’s just OK. Keep in mind that your podcast is the most important part of your material, so you can’t overlook it.
Always remember to refer back to your show as you develop new material. Make use of terms such as “as we discussed in episode 37” or “That makes me think of my interview with John Doe.” When you develop new material, don’t be afraid to promote any of the previous content you’ve created; in fact, you shouldn’t be hesitant about doing so.
Make an effort to keep the same personality that you demonstrate on your program across all of your material. Your objective is to provide a holistic experience in order to facilitate the formation of a personal connection between you and your audience. If you prefer to be goofy on the show, then you should also act goofy in your emails, social media postings, and blog entries.
It is difficult to produce a large amount of material, particularly when there are a great number of things that you want to convey; thus, it is essential to develop a process that can be repeated. It is far more productive to generate material on a continuous basis rather than to attempt to produce an excessive amount and end up exhausting yourself in the process.
Other Ways to Fit Podcasting Into Your Content Mix
It’s alright if the strategy of “making your podcast the center of your universe” doesn’t work for you; that’s totally OK! Even if you just use it as an additional channel, it is still a great tool that may help you interact with other people.
If you take one piece of advise away from this, let it be that you should NOT utilize your podcast to replicate any other kinds of information. You don’t want to say the same thing again. For instance, if you have a post on your blog titled “How to Start Your First Facebook Ads Campaign,” you shouldn’t rehash the same information in a podcast with the same title and the same content. Your audience will learn that there is no value in investigating what you create if you continue to repeat the same things over and over again.
The nature of your program and the people who listen to it will determine the kind of podcast material you create, but in the meanwhile, here are some ideas to start your creative juices flowing:
- Content roundups. Bring attention to the other items that you created.
- knowledge on what is going on behind the scenes in your company and how it works.
- recordings made during live events that you were present at.
- Highlights from the Industry What new developments have you made in your domain?
- You may include some of the audio from your videos into your program, but don’t forget to provide comments.
- Make use of different parts of articles as rough scripts (but feel free to wander).
Always remember to provide citations and links to the other information you’ve produced. Make the most of any chance that presents itself to direct the attention of your viewers toward other forms of information. You may even lead your audience to particular posts on social media if you believe those posts to be popular and relevant.
Add a Podcast to Your Content Mix
Podcasting is a strong tool that may help you connect with your audience and grow an audience that is engaged and devoted to you. Podcasting is a natural and pleasant method to make content, and as podcasters ourselves, we can tell you that it should have a place in the mix of any content creation because of these qualities. Follow the procedures that we have provided in this post to ensure that your podcast is an integral element of your company’s platform.
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VA FLIX PODCAST PORTFOLIO – PODCAST PRODUCTION AGENCY – PODCAST VIRTUAL ASSISTANTS by John Marzan
Podcasting Made Simple with VA FLIX
Wouldn’t it be amazing if you could simply press the record button, wait a few days (sometimes as little as 24 hours), and then publish and deliver a perfectly edited and ready-to-go podcast episode to your audience? No worries! You definitely can!
VA FLIX partners with professionals, busy entrepreneurs, business owners, and top brands to have professionally done podcasts in the most convenient way.
VA FLIX Podcast Productions’ dedicated team will not only take the hard work of post-production off your busy hands but will also relieve you of stress and help you grow your show and connect with your audiences. Our podcast editing service is operated by our own team of millennial audio engineers, talented show note writers, and producers who handle every aspect of your podcast after you record an episode.
You literally only have to record your episode and we’ll take care of the rest. That’s the simplest way to explain the service. We do the real hard work while you chill.
Your team at VA FLIX is a group of skilled professionals that offers:
PODCAST SERVICES FROM VA FLIX
- Launch strategy and podcast consulting.
We’ll first talk about what your podcasting challenges are, what you have tried so far, VA FLIX will discuss the things that you want to happen and how we can help you in leveraging your podcast to achieve your goals.
- Quality Assurance Check Before we Publish.
Your dedicated team will ensure your audio, show notes, artwork and scheduling are ready to publish.
- Audio editing and production.
Basic form editing or advanced multiple-track compilations, we’ve got you covered.
- Written show notes including quotes, links, and keywords for SEO.
Basic or advanced show notes writing services. Whether you need a new blog post or an essay. We write a brief summary and organize notes.
- Video Editing.
Whether you need basic video editing or advanced editing with an effects-driven show, we can help.
- Marketing Services.
We create or revamp your new or current podcast cover art for your podcast channel, we even personalize cover arts per episode, we’ll also include episodic artwork, media direction, marketing assets, or a new website. We’re happy to include Motion graphics for social media promotion
- Audio Leveling & Proper ID3 Keyword Tagging.
Polished and mastered audio files that fit the podcast standards.
- Transcribe your episode (for the all-in-one package).
Our services are intended to be as easy to use as PLUG-N-PLAY. You literally only need to record, and VA FLIX will do the rest. Podcast hosts are relieved that they now have more freedom to focus on the content and connect with their audiences, while we work on the other difficult aspects of podcasting.