Because there are so many other podcasts out there, you might think it’s difficult to get people to listen to yours. Make use of these time-tested strategies to grow your audience. When it comes to podcasting, the competition is cutthroat; on Spotify alone, there are more than four million podcasts available. In point of fact, podcasts have been very beneficial to Spotify. What sets you apart from others? To cut through the constantly shifting background noise, all you need to do is continue to adapt. When it comes to perfecting your podcasting efforts, figuring out where to begin can be a challenge in and of itself. Tracking your metrics in order to gain a fundamental understanding of your numbers is something I strongly advise you to do. That way, you can tell if a new strategy is moving the needle in the right direction.

When it comes to strategies for podcasting that you should try in 2023, try any one or all of the following ideas. They may be the deciding factor in whether or not your listenership doubles or even triples, or whether or not you fall out of favor.

Refine it to almost professional standards.

You don’t need to be a professional podcaster to give the impression that you are thanks to the wide availability of high-quality equipment, technology, and systems, as well as their ongoing development. Now is the time to start investing in podcast upgrades if you haven’t already done so.

If you want to significantly improve the quality of your show, I recommend looking into other options in addition to simply purchasing new headphones. Consider how your guests come across in the interviews that they give, for example. We’ve all experienced listening to a podcast in which the host sounds professional while the guest sounds unprofessional. The result is an unpleasant experience for the listener, but steps are being taken to improve the situation. I recently read about service providers such as SquadCast, which offer a solution to this problem by saving recordings locally as well as uploading them to a cloud storage service. Due to the fact that they are recorded at the source, the audio of the guest comes across extremely clearly, giving the impression that the host and the guest are in the same room.

Wavve has developed yet another user-friendly piece of technology. You will be able to create audiogram snippets for social media highlights and distribution of trailers with the help of this product. Even if you’ve never done a podcast before, your presentation will be polished and professional. Keep in mind that you won’t see significant returns on your investment in revamping your podcast to a significant degree unless you spend a significant amount of money. If you put your attention on just a few specific details, you might be surprised by the difference in quality that results.

Find your specific market and call it by that name.

Since the first episode, have you shifted the focus of your podcast in any way? It’s all good! However, you are aware that you need to distinguish yourself from the other competitors. Choosing a podcasting subject niche that you can truly own is a smart strategy that you should implement.

Take for instance the podcast that I produce. From 2013 until 2020, I made numerous adjustments, ranging from my structure to the topics I covered. Through a process of trial and error, I was able to determine that sharing lessons about running a business was the most successful niche for me to pursue. Not the kind of lessons that you would learn every day, but ones that were genuinely fascinating and even a little bit unexpected.
There is a possibility that you have found a niche in the market right now. I dare you to put twice as much effort into it. Discover a corner of the pod-universe that you can call your own. Then, do your best to become the go-to expert of that space.

Invite interesting, passionate storytellers. 

Even the most interesting podcasters need to change things up every once in a while. One way to do this is by inviting guests who have fascinating life stories. An interesting and engaging guest speaker can take the banter to a whole new level and offer perspectives that your show may not have discussed before.
According to research conducted by Edison Research, almost three quarters of podcast listeners are students. They hope that by listening to podcasts, they will be able to sharpen their mental agility. You can build a reputation as a podcast that listeners can’t miss and that will keep their minds entertained by inviting guests who send clever messages.
How can you get more people to participate as guests on future episodes of your podcast? Try to grab the fruit that is easily accessible. This includes consulting with your coworkers, friends, peers, and mentors, among other people. It is my recommendation that you give them something in return, such as the opportunity to talk about their book, website, or product. In addition to that, you should make sure the people you pick are good communicators. They do not need to be public speaking experts, but they should be able to take verbal direction and run with it. 

Add something that will get people talking. 

You might consider podcasting to be a kind of platform that only goes in one direction. Podcasting, on the other hand, enables two-way communication between you and the listeners of your show. 

Think about the possibility of using your social media platform to solicit questions from listeners and post the responses there. After you have received the questions, you will be able to choose which ones to ask the next person who visits.

When listeners get the impression that they are contributing to the programming, they are more likely to pay attention to every word that is said. This will be beneficial not only for your metrics but also for any advertisers that you collaborate with. Therefore, be inventive when thinking of ways to get your audience involved. There is a wide variety of strategies available, ranging from live podcast polls to giveaways, that can be used to encourage feedback and grow your listener base.
The year 2023 will end much sooner than you might think. When that time comes, you should ensure that your podcast is prepared to ring in the new year with a new look and feel that listeners will find appealing.