There are certain unknowns about branded podcasts, which is to be expected given that they are an emerging type of content and media.

It is essential to have a solid understanding of the landscape of branded podcasts; nevertheless, it may be challenging to separate the myths from the facts.

The good news is that VA FLIX is here to assist you in sorting through all of the noise and busting the misconceptions!

• You Should Use Your Branded Podcast to Sell your Brand

Given that branded podcasts are still relatively new as a kind of content and media, there are a few questions that remain unanswered concerning them. This is to be anticipated.

Having a good grasp of the environment of branded podcasts is vital; nevertheless, it may be tough to differentiate the myths from the truths.

The good news is that VA FLIX is here to help you navigate through all of the noise and dispel any misunderstandings that you may have!

• You Can’t Measure the ROI of a Branded Podcast

The notion that it is hard to quantify return on investment (ROI) in podcasting is a misconception. When everything is said and done, there isn’t a lot of data related with podcasts, and it may be challenging to make sense of the numbers you do have.

For instance, just because 5000 individuals have downloaded an episode of your podcast doesn’t always indicate that you have 5000 listeners to that episode.

However, if you have a solid grasp of your analytics, you will be one step closer to calculating your return on investment (ROI).

Let’s take the same example that we looked at earlier: if your analytics show that 5,000 people downloaded your latest episode, you can compare that figure to the number of individuals who have listened to your podcast for the first time to determine how many people are returning listeners. If you have a very low number of unique listeners but a very high number of downloads, this indicates that you have active users but not a very large number of them.

It is not only feasible to calculate the return on investment (ROI) of branded podcasts, but doing so may also assist you in calculating the success of your content when distributed via other channels. You may learn more about the requirements and requirements of your audience via the use of podcasts. When you discover that episodes relating to a certain subject are popular with your audience, you have the option of highlighting that material on your other channels.

Utilizing a corporate podcast hosting platform is a fantastic method to make the most of the data that is readily accessible to you. These premium services provide you with access to a wealth of data sources that can assist you in calculating your return on investment (ROI).

• Podcasts are Different From Other Forms of Content So Can’t Be Used In Marketing Strategies

It is easy to get into the trap of believing that your podcast is just too distinct from all of your other platforms to be employed in your overall plan. This is a common misconception. However, you shouldn’t compartmentalize your podcast; instead, include it into your overall marketing plan and use an omnichannel approach to promoting it.

Podcasts are an incredible asset for creating material that can be used across several platforms. You may share snippets of your podcast on your social media accounts, newsletters, blogs, and other online platforms by posting quotations, behind-the-scenes video, and sneak peeks.

Your podcasts may direct listeners to your other channels, such as social media or video platforms, if you use an omnichannel strategy. The same is true in reverse. Your audience should be aware of other places they may find you and interact with you if you want podcasting to be a successful tool for increasing brand recognition.

• Branded Podcasts Are Too Much Work 

We get it. The creation of a podcast requires far more effort than the creation of an Instagram post. Long-form content creation is different from short-form content creation, but just because it’s different doesn’t mean it can’t be managed.

Developing an efficient plan for managing your branded podcast is one way to combat the feeling of being overworked and underprepared. Planning your material in advance and establishing deadlines are two of the most important things you can do to properly manage your podcast and the amount of work you have to do for it, regardless of the size of your crew.

• Branded Podcasts Can Only Increase External Brand Awareness 

Podcasts with your company’s branding are powerful marketing tools that can be used to raise awareness of your brand both internally and publicly. People take pleasure in their job and feel a sense of pride when employed by organizations that are recognized as thinking leaders. If the workers of your business believe that the firm is producing a podcast that is valuable to listeners, they are likely to spread the word about it.

Podcasts with a solid reputation may be an effective tool for recruiting high-caliber workers, elevating a company’s brand, and establishing its authority.