Branded Podcasts Can Boost Audience Engagement in 5 Ways.
Thinking of Hiring a Podcast Production Agency?
It doesn’t matter whether you’re just starting out as a podcaster or if you’ve been doing this for years: expanding the engagement (and awareness) of your podcast audience is essential to sustaining and cultivating interest in the material you provide.
In the following paragraphs, we will discuss the top five methods by which a company may strategically engage their audience in order to ensure that the audience will continue to return for more.
1. Have a Social Media Strategy
When it comes to audience engagement, having a social media strategy is essential. However, there are a few different things to consider before your team designs one of these strategies.
To begin with, it is essential to be aware of the times during which your audience members are most active on social media. This provides you with the opportunity to reach out to them with postings related to your podcast in a timely manner. For instance, if the kids of financial executives make up the bulk of your intended audience, you may want to consider publishing your content in the wee hours of the morning so that your audience members may listen while on their commutes or while they are at work.
You’ll be able to strategically plan your articles and increase interaction if you put in the effort to learn about the everyday habits of the people who make up your audience.
Create a location for yourself online as the second step. By hosting a group chat for your audience, you will be able to create a community in which all of your listeners will have a common bond and will be able to talk about your podcast, its content, and other issues of interest (plus it doubles up as a great focus group). You may start a group chat on a variety of websites, including Facebook, LinkedIn, Reddit, and Discord, amongst many others.
In conclusion, rather than concentrating solely on the promotion of your podcast after it has already aired, you should think about writing posts before a podcast airs (tease episodes! ), while the podcast is being created (behind-the-scenes footage), as well as promotional posts after your podcast has already been broadcast.
It’s important to keep in mind that communities and fans really like traveling with their favorite podcast hosts since it helps them feel more connected. If you want to get the most out of your promotional creative, be sure to go outside the box and try using IG reels and audiograms in addition to posts and images.
2. Include the Audience in Your Marketing
It’s possible that members of your audience are leaving reviews and comments on your program across a variety of podcasting platforms and social media channels. This is a wonderful chance for you to interact with the people that follow you.
- Choose a few of the most interesting comments and either read them out on your podcast or respond to them directly on social media platforms like Twitter, Instagram, or Facebook. You also have the option of tagging certain listeners, which lets them know that you’re paying attention to what they’re saying, which in turn boosts engagement. Your followers will get the impression that they are participating in a conversation that goes in both directions when you do this.
- In order to respond to a question, debate the episode’s content, or provide feedback, direct listeners to a post on Facebook or Reddit related to the episode.
- During the course of your podcast, pose a question to your listeners and invite them to respond by sending you an email or tweeting with their thoughts, which you can then discuss in the subsequent episode.
- You could either take calls on your podcast or invite your listeners to send in voicemails, and then you could play back recordings of their queries and comments on the broadcast.
- Conceive a questionnaire or a vote, persuade them to participate in it, and then include a discussion of the findings in an upcoming episode (this will keep them turning in!)
- Hold a contest given that everyone enjoys having a chance to win something. The participation of listeners in a contest is a certain way to get their attention. You can truly maximize your reach by forming partnerships with other firms or influencers and offering rewards that appeal to the unique needs and interests of your target audience segment.
3. Launch a Podcast Newsletter
Sending out newsletters to your audience is a fantastic way to engage with them and keep them updated on what you’re doing. You may begin to discover the themes that interest your audience the most by measuring the open rate and click-throughs of your newsletters. This will help you to organize your content in a more efficient manner and will allow you to better serve your audience.
It is a good idea to provide an incentive for users to sign up for your newsletter, such as shout outs, exclusive material, or the chance to participate in a contest. These are all wonderful methods to engage readers and get them to sign up.
4. Cross-Promote and Collaborate
Promoting one another’s works to increase readership and supporter base. Cross-promotion helps you to grow the audience that you’re dealing with while also exposing new listeners to your material. This may be accomplished via the exchange of commercial readings with another podcaster or by the exchanging of interview episodes with another podcaster.
Collaborating with another podcaster has a multiplicative impact since it allows you to take use of the other podcaster’s established credibility and the trust they have garnered from their listeners. The ultimate objective is, of course, to attract new listeners who are not likely to be familiar with your podcast in any other context.
Your cooperation partners may cover the same exact subject matter as you do; but, they may still appeal to a distinct audience due to the manner in which they advertise their content, the age demographics they focus on, or the worldwide location in which they are situated. Because of this, you need to ensure that anybody you’re working with will bring in new listeners to your podcast as well as vice versa if you want the collaboration to be beneficial for everyone involved.
5. Have a Clear Call-To-Action (CTA)
Encourage your listeners to take action by making it a part of your podcast’s engagement strategy. After people have finished listening to your podcast, what action do you want them to take? Leave a review, would you? Would you want to subscribe to the podcast? Join your e-mail newsletter, would you please? Do you want me to follow you on Instagram or Facebook? Attend a live event in person, won’t you? Have you looked into a certain product or service? Buy swag?
Make it a habit to include a call-to-action (CTA) in every episode of your podcast, and make sure that the CTA is both addressed in the podcast itself and noted in the shownotes.
You now have before you five tried-and-true and simple strategies to immediately begin boosting the level of interaction with your audience.
Do you want additional information on how to increase the number of people listening to your podcast and promote it? Get in contact with a member of our staff.
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