Brand Retention: How to Remember Your Brand
Thinking of Hiring a Podcast Production Agency?
In the world of branded podcasts, the concept of memorability often comes up. How are you going to ensure that people remember your brand?
At first, you may believe that the solution is to fill your podcast with advertisements or to keep bringing up your brand name at random intervals during the recording. On the other hand, we are here to inform you that pursuing this sort of approach will, in the long run, be harmful to the success of your podcast.
There are a variety of different strategic approaches that can be used to guarantee that your audience will remember your brand whenever they listen to your podcast. Just a handful are discussed in further detail below:
Authenticity is key.
To begin with, one of the most important factors that will influence the success of your podcast is your genuineness. Developing a relationship with one’s audience is a priority for many people who produce podcasts. It may be an even greater struggle for a company to break out of the corporate veneer that many people may already associate your business with. This is something that many people may already be familiar with.
Because of this, we cannot place enough emphasis on how critical it is to maintain a high level of authenticity throughout the process of creating and promoting your podcast.
Listed below are some examples of how this might be accomplished:
Don’t script your podcast word-for-word
Please do not write the whole of your episode unless you are developing a fictitious series that more closely adheres to a plot or narrative. Thank you. If you script a podcast that is meant to be more of a debate, it may come out as robotic and stiff. This is something that you will want to steer clear of as a brand in audio. When you go down in front of a microphone with a general outline in mind but let your curiosity and imagination steer the discussion, you can produce some of the finest episodes of a podcast.
Let your personality shine through.
You not only want to exhibit the character of your business, but you also want to provide the flexibility to the individual who is hosting the event to inject their own character into the material. Typically, listeners will experience each and every episode of the podcast. If there is no way for them to connect or relate to the other person in any manner, it will be difficult to encourage them to return. When it comes to audio, your company’s greatest allies will be its personality and even its fragility.
Back yourself up with factual data.
Nothing is more damaging to a person’s reputation than spreading misleading or inaccurate information. Make sure that any information you provide during your episode is true and can be substantiated by further sources.
If you own a business, you want your audience to have the impression that the information they are receiving is genuine and that they can rely on you as a reliable source in the sector. In addition, make sure that the links to any research or other data sources that you are drawing information from are included in the show notes, so that your audience will always have access to them.
Showcase your values and mission.
Usually, the values and purpose of a brand are related to the values of their target audience, and sometimes they even touch upon a pain area that their target audience generally experiences. During the course of your podcast, you should not be hesitant to discuss the principles upon which your company was founded and the work it does (obviously, in a manner that is not commercial).
If you want to communicate a little bit more about your brand and what you stand for in a manner that isn’t quite as “in-your-face” (or “in-your-ear”) advertising, talking about the values that your firm upholds may be a fantastic way to do it. In the first session of brand storytelling 101, you will learn to concentrate on the process of crafting a tale that is both captivating and value-driven, and that allows listeners the opportunity to relate to or connect with your company.
Feel free to try out introducing your brand’s values and explaining how they connect to what is being discussed when it seems natural to do so and when it contributes something to the discussion. You may do this at any time. The host may even accomplish this on a personal level by revealing their own values; if these values can be tied back to the values of the firm, then it is much more effective.
If a listener is able to connect with your business on a more profound level, the likelihood of them not only returning for further episodes of your podcast but also keeping your brand at the forefront of their minds outside of the context of podcasts is increased.
Connect with audiences outside of the podcast.
Communication with listeners does not necessarily take place just via podcasts.
Your company most certainly makes use of a variety of additional marketing channels, such as social media and newsletters, in addition to the ones mentioned above. You don’t have to treat your podcast as a separate marketing channel; instead, consider integrating it with the rest of your strategies.
As the number of people who listen to your podcast increases, you should invite those people to either continue the discussion by following you on social media or sign up for your newsletter so that they can get even more useful information and resources. You might provide your listeners with a unique link or discount code to get a discount on attendance at a webinar or event that you are presenting. In this scenario, you are also able to measure conversions resulting from your podcast.
When audiences join your other marketing channels, you not only have the ability to engage with them in a different setting and format, but you also have the ability to continue providing them with value. There is also no problem with putting your brand in front of your audience through many platforms, since this practice is quite acceptable.
Other places to engage your podcast audience:
- Social media
- Blogs & whitepapers
- In-person events
- Discounts on services
Be consistent with your messaging and branding.
We highlighted messaging in the point that was made above about expressing your brand values. Nevertheless, you will want to make sure that any messaging or branding materials that you share with your audience are consistent with one another. There are now some branded podcasts that have taken the decision to have distinct branding and messages from the real company that is behind the program. There is nothing wrong with you if you decide to have another degree of separation between you and your podcast in order to fully highlight that it is virtually a brand in and of itself with its own message and goal. There is absolutely nothing wrong with this decision.
Having said that, it is of the utmost importance to ensure that you are consistent with the message that you provide in each episode, and if you prefer to lead listeners to other channels, you should use consistent branding when you are sharing the podcast with others. This might be done, for instance, via the use of graphics or photos on social media, on your website, in newsletters, and in other similar places.
Maintain coherence between your brand and the audio material that you are providing if you choose to use the same branding for the podcast as you do for your business. If you do decide to use the same branding for the podcast as you do for your company, then bear in mind what we have previously said.
If you don’t have a consistent message or brand for your audience to follow, it may be difficult for them to remember who you are and it may also be simpler for them to get confused.
Don’t be afraid to get a little creative.
Despite how tempting it may seem, you should not imitate what has previously been accomplished in audio. Don’t be scared to go out a little bit creatively and attempt something entirely new in the area of branded podcasts or in the business that you work in. Even while podcasting is not at all a competitive medium (at least not at the moment), there are still a great number of programmers available to listeners. In light of this, it is important to shake things up a little bit and make an effort to carry out an activity that will surprise, engage, and enthrall the listener.
You may experiment with a new structure, sound design, guest format, or marketing approach, for example. This is a simple method that might make what the listeners are hearing stand out as something unique in comparison to what they are used to hearing.
VA FLIX practice is to develop a competitive matrix for each of our customers. The purpose of this exercise is to have a deeper understanding of the kinds of material that is being produced by other podcasters whose programming focuses and genres are comparable to those of our customers. We look at things like the format, the quality, the hosts, and the duration, among other things.
After that, we look for ways to separate ourselves and set ourselves apart via the podcast. It’s possible that we’ve come to the conclusion that the majority of podcasts dealing with financial technology take the form of interviews. As a result of this, we may experiment with a journalistic or narrative format in order to differentiate ourselves from the competition.
Be subtle with brand promotion.
And last but not least, while promoting your brand, try to be understated.
We constantly claim that nobody likes to listen to an infomercial that lasts for thirty minutes. It is not the purpose of a podcast to serve as a communication channel for you to disseminate information about the reasons why your firm is the best, the features you provide, what you can do for clients or customers, and other similar topics. Because of this, the stuff that you listen to could be quite dull.
We want to make sure that your brand is recognizable to audiences, but if you push yourself too far in this direction and wind up irritating that listener, you can bet that they will never come back again. If you want to include advertisements in your podcast, the best time to do it is either at the conclusion of the episode or closer to the middle. The majority of branded podcasts do not include advertisements for the firm throughout the audio since it sounds redundant. This ensures that the listener will not be instantly inundated with advertisements for your company’s products and services before they get any benefit from the content.
Listeners will have an easier time remembering you as a result of the advice we’ve provided above; hence, extensive brand advertising is not required. Instead, you should concentrate on offering materials and tools to your audience that genuinely provide them with something of value and new perspectives. They will remember you better as a result of this than they ever would have in response to a thirty second advertisement.
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Podcasting Made Simple with VA FLIX
Wouldn’t it be amazing if you could simply press the record button, wait a few days (sometimes as little as 24 hours), and then publish and deliver a perfectly edited and ready-to-go podcast episode to your audience? No worries! You definitely can!
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You literally only have to record your episode and we’ll take care of the rest. That’s the simplest way to explain the service. We do the real hard work while you chill.
Your team at VA FLIX is a group of skilled professionals that offers:
PODCAST SERVICES FROM VA FLIX
- Launch strategy and podcast consulting.
We’ll first talk about what your podcasting challenges are, what you have tried so far, VA FLIX will discuss the things that you want to happen and how we can help you in leveraging your podcast to achieve your goals.
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Your dedicated team will ensure your audio, show notes, artwork and scheduling are ready to publish.
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Basic form editing or advanced multiple-track compilations, we’ve got you covered.
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Basic or advanced show notes writing services. Whether you need a new blog post or an essay. We write a brief summary and organize notes.
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Whether you need basic video editing or advanced editing with an effects-driven show, we can help.
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We create or revamp your new or current podcast cover art for your podcast channel, we even personalize cover arts per episode, we’ll also include episodic artwork, media direction, marketing assets, or a new website. We’re happy to include Motion graphics for social media promotion
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Our services are intended to be as easy to use as PLUG-N-PLAY. You literally only need to record, and VA FLIX will do the rest. Podcast hosts are relieved that they now have more freedom to focus on the content and connect with their audiences, while we work on the other difficult aspects of podcasting.