Best Options To Monetize Your Podcast. va flix vaflix VA FLIX hire a podcast production in the philippines

So You Want to Monetize Your Podcast? Here Are Your Best Options

Thinking of Hiring a Podcast Production Agency?

If it seems like everyone is listening to podcasts nowadays, you are not mistaken.

Midroll reports that 67 million Americans listen to podcasts per month, a 45 percent increase from 2015.

Ever pondered if podcasts generate revenue? How do they continue to produce episode after episode? Producing quality content is a lot of work. It is only logical to seek a method to make your podcast profitable.

In this article, we will discuss three methods for monetizing your podcast:

  • Donations
  • Dynamic Ads
  • Growth & Exposure

This article is for you, whether you’re creating a podcast to create authority, forge connections, or as a creative outlet.

Set-up Donations On Patreon

Creating a Patreon account is the first step in monetizing any creative endeavor.

Podcasts are not unique. If your material is of excellent quality, there is a good possibility that at least some of your listeners will be eager to give.

Patreon is a contribution platform that makes it simple for supporters, or “patrons,” to pay content authors.

Unlike comparable crowdfunding sites such as Kickstarter or GoFundMe, which are designed for one-time projects, Patreon makes it simple to set up tiered monthly memberships, where subscribers may pay a monthly fee for access to exclusive material, early access to episodes, and other benefits.

From one-time contributions to paid memberships and sponsorships, Patreon enables you to engage your audience and convert them into a sustainable cash stream.

A Brief Primer on Dynamic Ad-Insertion Platforms

In the past, the only method to add an advertisement to a podcast was to record and edit it directly into the audio file. The advertisement may be recorded separately and edited into the final production cut, or the presenter may mention it immediately during the filming of the actual program.

Regardless, these baked-in advertisements are everlasting. A listener who downloads an episode of your podcast five years from now will hear the same advertisement as today’s listeners.

Thankfully, dynamic ad-insertion (DAI) systems provide a superior alternative.

Using contemporary ad servers, you may dynamically inject advertisements anywhere in your podcast. Pre-roll, mid-roll, and post-roll are all available.

If a sponsor pays to have an advertisement broadcast in a certain slot for a set number of impressions, you may do so. Once the quota is fulfilled, you may exchange the advertisement with one from a different paying sponsor. Even better, you can use all of your user analytics data to provide demographically-targeted advertisements to listeners.

When a listener downloads an episode of your podcast five years from now, you can be certain that the advertisement will not only be current, but also relevant to that listener. A win-win for consumers, advertising, and content providers.

Let’s examine various market-leading dynamic ad-insertion solutions.


Art19  a relatively new podcast advertising company that prioritizes freedom of speech, seeks to be the Spotify of podcasts. You must ask to join. As of the date of this article, they charge producers a monthly fee ranging from $100 for a basic plan to $700 for full-stack ad insertion, depending on the services you want. The site functions well if you create your own advertisements.


Midroll is the more established podcast advertising competitor. It gives access to advertisements from large firms such as HBO, Toyota, and Audible, among others, using the CPM (cost per thousand impressions) approach.

As you may have predicted, this platform requires high matching fees.

The following rates apply to Marc Maron’s WTF, which receives 550,000 downloads every week.

  • 30 second pre-roll: $9,900
  • 60 second midroll: $13,200
  • 30 second post-roll: $5,500

The podcasting roster of Midroll includes notable podcasts such as The Bill Simmons Podcast, which receives 500,000 downloads per episode, and Neil deGrasse Tyson’s Startalk, which earns $300,000 per episode.


Megaphone is a platform for podcasting that belongs to the Panoply network. It has approximately 60,000 demographic and intent-based categories and excels in customized advertising. Utilizing Nielsen’s Data Management Platform, advertisers have access to industry-leading data.

It offers publishers a one-stop-shop for publishing, user metrics monitoring, DAI, sales, and distribution. Megaphone acts as a conduit between advertisers and podcast producers, enabling both parties to maximize their advertising budgets.

Networks To Increase Your Listenership And Exposure

After establishing certain income sources, the next step is to determine how to expand them. The goal is to comprehend your intended audience and position yourself as a gatekeeper.

You may join a variety of networks to increase the visibility of your podcast. Let’s quickly examine some significant actors.


Panoply The creators of Slate’s renowned, award-winning audio network have developed a podcast network.

The platform is supported by Megaphone’s portfolio of marketing, sales, and audience building services for podcast producers and media companies.

The network features content from HBO, The New York Times, and HuffPo, among others. Before being considered for membership, you must have at least 50,000 downloads per episode.


Gimlet Media is a digital media startup and podcast network established in Brooklyn that receives over twelve million monthly downloads from listeners in approximately 190 countries. You may already recognize them as the creators of the popular podcast StartUp, which is hosted by Alex Blumberg, co-founder of Gimlet.

Gimlet’s area of expertise is brand collaborations. Their internal media company, Gimlet Creative, assists in the production of integrated advertising campaigns and branded programs, such as eBay’s Open for Business and Blue Apron’s Why We Eat What We Eat. Google, Squarespace, Microsoft, and Spotify are just a few of the advertising partners they showcase.


VoiceAmerica is a staple in the internet talk radio arena. Their network provides material to millions of listeners in over 140 countries through eight branded channels.

  • Variety
  • Health & Wellness
  • Influencers
  • Sports
  • Business
  • Empowerment
  • Women
  • Kids

VoiceAmerica hires an executive producer to develop your program and its promotional materials, or you may submit your show for inclusion on their RSS feed for a fee. Your program may have a consistent time slot and be broadcast live on their network.


Wondery It claims to be a network of storytellers, and its material reflects this claim.

  • The LA Times’ popular true-crime podcast, Dirty John, surpassed 20 million downloads earlier this year.
  • American History Tellers, which recounts the tales that shaped the United States from the Gold Rush to the Space Race, has been downloaded more than three million times.

If you want to tell a fascinating tale, Wondery offers the qualifications, advertising representation, and reach you need to enhance your audience and visibility.

Good Content Is The Engine of Monetization.

I consider a podcast to be a medium for spreading your message to the public. To grow an audience, a strong engine is required, and that engine is exceptional content.

If quality content is the engine, how do you keep it running so that you can consistently produce great work? This is where sponsorships, advertising, and contributions come into play.

Now that you are familiar with some of the most prominent ad platforms and content distribution networks, you are prepared to take the initial steps toward monetizing your podcast.

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Podcasting Made Simple with VA FLIX

Wouldn’t it be amazing if you could simply press the record button, wait a few days (sometimes as little as 24 hours), and then publish and deliver a perfectly edited and ready-to-go podcast episode to your audience? No worries!  You definitely can! VA FLIX partners with professionals, busy entrepreneurs, business owners, and top brands to have professionally done podcasts in the most convenient way. VA FLIX Podcast Productions’ dedicated team will not only take the hard work of post-production off your busy hands but will also relieve you of stress and help you grow your show and connect with your audiences. Our podcast editing service is operated by our own team of millennial audio engineers, talented show note writers, and producers who handle every aspect of your podcast after you record an episode. You literally only have to record your episode and we’ll take care of the rest. That’s the simplest way to explain the service. We do the real hard work while you chill. Your team at VA FLIX is a group of skilled professionals that offers:


  • Launch strategy and podcast consulting.
We’ll first talk about what your podcasting challenges are, what you have tried so far, VA FLIX will discuss the things that you want to happen and how we can help you in leveraging your podcast to achieve your goals.
  • Quality Assurance Check Before we Publish.
Your dedicated team will ensure your audio, show notes, artwork and scheduling are ready to publish.
  • Audio editing and production.
Basic form editing or advanced multiple-track compilations, we’ve got you covered.
  • Written show notes including quotes, links, and keywords for SEO.
Basic or advanced show notes writing services. Whether you need a new blog post or an essay. We write a brief summary and organize notes.
  • Video Editing.
Whether you need basic video editing or advanced editing with an effects-driven show, we can help.
  • Marketing Services.
We create or revamp your new or current podcast cover art for your podcast channel, we even personalize cover arts per episode, we’ll also include episodic artwork, media direction, marketing assets, or a new website. We’re happy to include Motion graphics for social media promotion
  • Audio Leveling & Proper ID3 Keyword Tagging.
Polished and mastered audio files that fit the podcast standards.
  • Transcribe your episode (for the all-in-one package).
Our services are intended to be as easy to use as PLUG-N-PLAY. You literally only need to record, and VA FLIX will do the rest. Podcast hosts are relieved that they now have more freedom to focus on the content and connect with their audiences, while we work on the other difficult aspects of podcasting.

Thinking of Hiring a Podcast Production Agency?

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