9 Powerful Uses of a Podcast. Why Does It Matter to Your Business?
Thinking of Hiring a Podcast Production Agency?
You’ve made the decision to be heard online, and you’re considering the advantages of podcasting. Perhaps you’re debating whether to launch a blog instead of a podcast. Maybe you want to advertise your company. At first glance, maintaining a blog might seem like the simpler option. However, the advantages of listening to a podcast should not be overlooked.
Have you heard that there are currently over half a billion blogs available online? You can probably imagine how difficult it is to stand out in a field like that. You could certainly use advertisements, but keep in mind that the cost of these continues to increase on a daily basis. On the other hand, producing a podcast could make it a lot simpler to differentiate yourself from the competition. It is possible that it will require more effort initially, but once you get the hang of things, it will be very easy!
Podcasting can be viewed as a straightforward marketing channel, and when viewed in this light, the primary benefits of podcasting become more readily apparent. In theory, you are able to do the following through each and every marketing channel:
- Become an authority in your field and show this authority to your audience
- Develop your sphere of influence and earn people’s trust.
- Gain credibility and establish expertise,
- Promote your products and services.
- Gradually Grow an audience of Prospects and convert them into leads,
- Attract new leads and turn them into paying clients.
To assist you in deciding what course of action to take, here is a rundown of nine additional powerful benefits associated with listening to podcasts.
1. Access to Valuable Customers Is Made Possible by Having a Podcast
Edison Research has shown that the majority of people who listen to podcasts are well educated, well off financially, and have steady employment. In a nutshell, your company will benefit greatly from having them as customers. A most profound benefit of a podcast is having access to this highly valuable market.
When you stop to think about it, people who are constantly on the go, such as those who work in an office and spend a significant amount of time driving to and from work, will all choose podcasts over blogs. They are able to listen to them while they are working or while they are sitting in traffic, whichever situation best suits them.
They will be even more likely to listen to your message if the content of your podcast is relevant to a problem that they face in their day-to-day lives, such as at their place of employment, for example. This is due to the fact that they will listen to exactly what it is that they require hearing when they require it the most!
2. Podcasts are Ideal for Building Community and Engagement
Podcast listeners are more likely to pay attention to the entirety of an episode, in contrast to blog readers, who scroll through a post, typically only looking at the titles and images, and rarely spending time reading the entire content.
They won’t miss a word you say or anything else that’s important to them and will listen to everything you have to say. Interacting with you or other listeners is the only thing that they are unable to do while they are listening to you.
One of the most significant advantages of releasing a podcast is that it enables you to take advantage of this fact and direct listeners to your podcasting website, where they can sign up for emails that will provide them with increased direct access to you. In addition, if you want to, you can create a community that serves as a platform from which you can effectively market your wares and attract additional customers.
3. Podcasts Are an On-Demand Technology
Put your attention on the people who are listening to you, and try to create content that addresses them specifically. People will listen to your podcast while going about their normal daily activities, such as driving, working out, or even going to work.
Become their friend as well as a personal and trusted advisor who can talk to them about the things that worry them as well as the things that they want to learn. Maintain an open mind regarding the possibility of creating content on demand to address their most pressing and pressing concerns. A podcast provides you with the benefit of on-demand content, which enables you to produce content that is more engaging.
You have two options to accomplish this goal: conducting research or building a community.
To begin, once you have established a community for your listeners and are able to communicate directly with them, you will have the ability to generate on-demand content in response to the questions that they pose to you. Pick the questions that get asked the most often so that you can engage a larger number of people. Although not everyone will find a particular topic interesting, this tactic will keep everyone interested and engaged because they will see that you are willing to address the concerns that are unique to them.
The second method for producing content on demand is a more roundabout one that involves conducting demographic research. Make sure you have a firm grasp on who your audience is and what the primary concerns they have are. Be the kind of friend who can answer their questions before they even think to ask them!
4. Podcasts Allow You to Get Listeners With Minimal Costs
Each episode of your podcast serves to promote your company.
If you need more benefits of a podcast, think about this: big players in the industry, such as Apple or Spotify, invest heavily in podcasts and promote the best shows. No big player will spend and promote a written blog for free!
By smartly copying what big players are doing, you can get more listeners at a reasonable cost.
It is possible to save time by recording a podcast.
Making a podcast recording can help you save time in the long run.
Stop sending out status update emails every time there is a new episode. This is getting old. You will be responsible for uploading your podcasts, after which those who have subscribed will automatically receive the most recent episode. If you decide to keep an email list, you can use it to attract more customers and communicate visually with them. This is provided, of course, that you keep an email list. Less stress, more clients!
5. Voice search can be optimized to work with podcasts
It is anticipated that by the year 2020, voice searches will account for fifty percent of all searches. People are searching for content that can be quickly accessed. They are looking for something that can be found by using only a few words, and they want to be able to listen whenever they want, wherever they want, and on any device they choose. All of those things can be summed up as a podcast! Therefore, by incorporating one into your company and linking it to your website, regardless of whether it’s a store or a blog, you are making the content you produce more accessible to your target audience. Because of this significant advantage of having a podcast, your company will be well prepared for the future.
Voice search engine optimization for podcasts is relatively straightforward.
When it comes to websites, there are a variety of steps that need to be taken in order to optimize them for voice-search. On the other hand, leading podcast providers like Apple and Spotify have already optimized their services to provide the best possible user experience.
6. Marketing with podcasts is an efficient and cost-effective method
Do you find yourself debating whether to create videos or podcasts?
Another question that comes up frequently is, “Should I begin a podcast, or should I start making videos?”
Even though YouTube provides many of the same advantages that podcasts do, such as the ability to promote videos without cost by displaying them in the “related videos” field, producing high-quality videos is more expensive.
To make a video, you will need at least one high-quality camera, adequate lighting—which will typically require additional financial investment—and a microphone. And let’s not forget you need decent video editing skills! You always have the option to hire someone else to edit your videos for you if you do not feel comfortable doing it yourself. However, the cost of such services is not always low.
On the other hand, one advantage of listening to a podcast is that it requires significantly less equipment. If you frequently have guests on your podcast, you only need one or two microphones (check out our guide to the best mics for podcasting). It might be helpful to have noise reduction software, but if the space in which you plan to record is already very quiet, you might not even need that. On the other hand, such software is not hard to find online, and not only is it reasonably priced but it is also very simple to operate. You can get a lot of bang for your buck with either Hindenburg or Reaper (for more information regarding audio editing software, click here).
It is more cost effective to record podcasts than to order articles.
Let’s return for a moment to our initial comparison, which was between podcasts and blogs. Is it true that producing a podcast is a more cost-effective option than writing an article? If you are able to write a post yourself, edit it, publish it, take care of all the promotion, send emails, research and find new ideas, and then begin the process all over again, blog posts are cheaper.
However, the majority of business owners will likely concur that blogging has three primary drawbacks:
- It is a time-consuming process.
- at least one thing will be completed hastily, which means that the overall quality will be lower;
- It is a surefire way to get burned out in a hurry.
As a direct consequence of this, you will quickly understand that it is necessary for you to contract some of these tasks out to a third party.When it comes to podcasts, all you need to do is do some preliminary research on the subject, jot down a few thoughts to help you keep the flow of ideas going, and then you’re ready to start recording.
Less competition in podcasting means better ROI
When compiling a list of the advantages of listening to podcasts, the return on investment (ROI) must be included. If you choose to publish your content as a podcast rather than on a blog or even a YouTube channel, you will face significantly less competition.
Additionally, the popularity of podcasts is continuously growing, which means that you will have an increasing number of listeners. The higher the number of listeners, the greater the number of potential customers, and the higher the return on investment.
7. Recording a Podcasts Allows You to Take Advantage of the Omnichannel Marketing Approach
Omnichannel marketing is everywhere nowadays, even if you didn’t realize it until now. When you consider how people live their lives today, it makes perfect sense that this would occur.
Before even 10 or 15 years ago, the only way for many businesses to communicate with potential customers was either in person, through the mail, or over the phone. When advertisements were even more expensive than they are now, not all companies were able to afford to run them.
Now, the opportunities to reach clients are endless:
- social media;
- email marketing;
- written content;
- direct face-to-face marketing;
- and, of course, podcasts.
Because of the proliferation of podcasts and the growing number of people who listen to them, you should give serious consideration to incorporating this strategy into your overall marketing plan. Don’t forget another obvious advantage of having a podcast, which is that you have complete control over the topics that are covered in it.
You want to inform your listeners about a new program that you’re going to be introducing, but you don’t want to lose their interest, do you? You can do that quickly and easily in the introduction, in just one to two minutes, and then invite people to visit your website for more information if they are interested.
You could, in theory, accomplish the same thing with written content; however, the likelihood of your readers skipping over that portion of the article after reading the first word is significantly higher.
8. Podcasts are Excellent for Your Business SEO
More than just expanding your customer base, a podcast can help your company in a variety of other ways as well. Including a podcast on your website makes it simpler for people to locate your company using search engines. In 2019, Google began indexing individual episodes of podcasts so that when users search for information on a particular subject, podcast episodes will be included among the results.
The authority of your domain will increase thanks to podcasts.
In addition, a high-quality podcast that is associated with your company’s name can serve as an authority signal for Google. What is the point of your concern? Because your chances of ranking highly in search results will be significantly improved. More people will visit your website if it has a higher rank in search results. We are all aware that this increases the likelihood of acquiring new customers.
The process of SEO for podcasts is neither difficult nor complicated!
The process of enhancing podcasts for search engines is also noticeably less complicated than that of optimizing blogs in this way. When it comes to blogs, good SEO practices include selecting the appropriate keyword and using it repeatedly throughout the post. In addition to this, good SEO practices include the following items as well:
There are over two hundred different aspects that go into determining where your blog posts end up in the rankings.
For example, it is your responsibility to make sure that the length of your post adheres to a certain standard. You should also try to avoid writing lengthy paragraphs and limit the number of words that are included under each heading. In relation to headings, you need to give careful consideration to the heading types you select, as this can also have an impact on search engine optimization. Not to mention the fact that the speed at which your page loads and how friendly it is to mobile devices are both factors that are taken into consideration by search engines.
When it comes to podcasts, everything is a lot simpler. You need to choose the appropriate keyword, just as you would if you were creating written content, and use that keyword in the title of the episode as well as the description of it. To ensure that the episode is optimized for voice search, make sure that your keyword is used multiple times throughout the presentation.
Do not overlook the importance of adding the appropriate ID3 tags to your podcast in order to increase its discoverability and searchability.
9. Podcasts are a Traffic Source for Your Website
If your primary goal and primary source of income is to make money through the sale of products on your website, then a podcast may be able to assist you in accomplishing your primary goal. Having said that, I strongly encourage you not to make the purpose of your podcast the promotion of your goods and services. If all you do during the course of each episode is present your products and try to convince people to buy them, you will most likely end up with the opposite of the result you were hoping for.
The purpose of a podcast should not be to make sales but rather to increase brand awareness and collect email addresses from listeners.
Yes, you are free to occasionally mention a product. However, the goal of the podcast should be to promote your company by talking about subjects that your potential customers will find interesting.
The Secret to Creating a Great Podcast is Research
You must conduct thorough research and understand the characteristics of your ideal customers in order to effectively use your podcast to drive quality traffic to your website.
You must respond to the following queries:
- They, who?
- How old are they?
- What do they do for a living?
- Do they have hobbies?
- What do they need to make their lives better?
- How can you help them?
Once you have everything figured out, you can begin developing and coming up with ideas for a podcast that will serve as the ideal lead magnet for your company. Why? It’s simple. They will hear exactly what they want to hear from you. You’ll be like their best friend who, no matter what, always has the appropriate responses for them because you know them so well.
It would be best if you concentrated on becoming that friend and creating a reliable brand for your podcast. Your listeners will be more eager to visit your website and make a purchase once you have earned their trust. They’ll already feel like you’ve given them a lot, so they’ll be able to have faith in the fact that the products you’re selling will be even more beneficial.
Last but not least
The advantages of a podcast for any business are undeniable when done properly. The popularity of podcasts is constantly increasing. Although there are many podcasts out there, the market is far from saturated. With the aid of a podcast, you can easily connect with your ideal clients, earn their trust, and ultimately convert them into paying clients.
Having a podcast for your company allows you to reach extremely valuable clients. Through community building, it enables them to interact with your company, and it adds value by distributing on-demand content.
Getting new customers through podcasts is a very cost-effective solution because there is less competition. You made content that is voice-search optimized and used the least expensive audience building techniques.
You can benefit from the omnichannel marketing strategy by including podcasts in your marketing mix. Podcasts will improve your SEO and drive more customers to your company website.
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Podcasting Made Simple with VA FLIX
Wouldn’t it be amazing if you could simply press the record button, wait a few days (sometimes as little as 24 hours), and then publish and deliver a perfectly edited and ready-to-go podcast episode to your audience? No worries! You definitely can!
VA FLIX partners with professionals, busy entrepreneurs, business owners, and top brands to have professionally done podcasts in the most convenient way.
VA FLIX Podcast Productions’ dedicated team will not only take the hard work of post-production off your busy hands but will also relieve you of stress and help you grow your show and connect with your audiences. Our podcast editing service is operated by our own team of millennial audio engineers, talented show note writers, and producers who handle every aspect of your podcast after you record an episode.
You literally only have to record your episode and we’ll take care of the rest. That’s the simplest way to explain the service. We do the real hard work while you chill.
Your team at VA FLIX is a group of skilled professionals that offers:
PODCAST SERVICES FROM VA FLIX
- Launch strategy and podcast consulting.
We’ll first talk about what your podcasting challenges are, what you have tried so far, VA FLIX will discuss the things that you want to happen and how we can help you in leveraging your podcast to achieve your goals.
- Quality Assurance Check Before we Publish.
Your dedicated team will ensure your audio, show notes, artwork and scheduling are ready to publish.
- Audio editing and production.
Basic form editing or advanced multiple-track compilations, we’ve got you covered.
- Written show notes including quotes, links, and keywords for SEO.
Basic or advanced show notes writing services. Whether you need a new blog post or an essay. We write a brief summary and organize notes.
- Video Editing.
Whether you need basic video editing or advanced editing with an effects-driven show, we can help.
- Marketing Services.
We create or revamp your new or current podcast cover art for your podcast channel, we even personalize cover arts per episode, we’ll also include episodic artwork, media direction, marketing assets, or a new website. We’re happy to include Motion graphics for social media promotion
- Audio Leveling & Proper ID3 Keyword Tagging.
Polished and mastered audio files that fit the podcast standards.
- Transcribe your episode (for the all-in-one package).
Our services are intended to be as easy to use as PLUG-N-PLAY. You literally only need to record, and VA FLIX will do the rest. Podcast hosts are relieved that they now have more freedom to focus on the content and connect with their audiences, while we work on the other difficult aspects of podcasting.