The audience should be one of the primary beneficiaries of a business podcast, along with the business itself. Consider it from this angle: if the needs of the customers are met, the business will grow and it will bring in more money. If you are one of the many companies that has started a podcast with the goal of informing other business owners about the products or services your company offers, then this article was written specifically for you!

If you are having trouble thinking of new ideas for your business podcast, the following are ten podcast topics that you can use! These topics will enable you to educate your audience on various business ideas, programs to use, and the fundamentals of how to start a business and run it successfully from your point of view!

1. How to find your target audience

When you first started out, finding your target audience probably required some research on your part, but it’s also possible that you just happened upon them by accident. It will be easier for your audience to get started on the process if you share how you found your audience, the steps you recommend others take to build audiences, and the steps those audiences can take themselves.

2. How to turn your business idea into a reality

Choosing what you want your business to accomplish is the first thing you need to do if you want to make your business idea a reality. What did that process entail for you, and what are five steps that your audience members can take to get started on the path to launching their own dream businesses?

3. How to grow your business

It’s a good sign that you’ve accomplished a lot with your company by the time you’ve reached the point where you need to start a podcast in order to promote and market your company. What is the one thing that, based on your experience in the field that you work in, would be the best way for a company to expand its operations?

4. The importance of building a branded business

To successfully brand your company, you need to have a particular aesthetic in mind for the way that your company chooses to present itself visually as well as verbally. The story that you want people to have about your company can be told through both the visuals and the words that make up your brand. What kind of an impact has your investment in branding had on the number of inquiries you get, the kinds of services you offer, and the customers you sign up for your business?

5. 4 tools you need in you business

Now, this is one of my favorite topics to hear, because I love knowing what other business owners are using in their business, but also why they chose them. The number of tools you use can fluctuate, but sharing those tools will help your audience get started in your respective industry. For example, in my own business, 4 important tools I use include:

Quickbooks: This is a great source for financial management. It helps you keep track of accounting, taxes, invoices, etc. 

Honeybook: They are the best for customer relationship management (CRM). They make it easy for businesses to manage projects, book clients, sign contracts, etc.

Flodesk: This brand simplifies email marketing and makes it manageable for people that don’t have any background in this field.

WordPress: This Content management system (CMS) helps making web content simple. You can easily build and edit your website with this application.

6. Where to find inspiration for your business

It’s simple to get stuck in a rut as an entrepreneur or business owner and lose motivation. Where do you find inspiration to maintain your drive, creativity, and power?

7. Platforms to use to market your business

Where are you seeing the best marketing results in your company and industry? Every business is unique, as is every industry. Your audience can develop really effective strategies without having to go through the testing phase with the aid of this information.

8. Lessons I learned while starting my business

I understand that we have all made mistakes in our businesses. It is very simple to ignore them and fail to recognize the lessons they have provided for us. What lessons did your biggest mistakes teach you, and how can you use those lessons to help your audience avoid making the same mistakes you did?

9. How to provide amazing customer service

Some of the best ways to keep your clients happy are by communicating with them and getting to know their needs. Do you have any advice, tricks, or tools that have made it easier for you to navigate and provide amazing customer service?

10. What to do when you feel burnt out

More often than one might think, business owners experience burnout. What are some strategies you’ve used to fend off burnout in the workplace? This is also a good time to be open and honest on your podcast about times when you’ve experienced burnout, how you dealt with it, and what you changed to prevent it from happening again.